Property Brand & Growth Director

Richmond Asia Group; Kuala Lumpur; On-site; MYR 240,000 - 480,000; Full time

Job summary

Richmond Asia Group is seeking a highly strategic Property Director to lead the Branding & Marketing function and drive growth. The role goes beyond marketing to shape direction, strengthen teams, and deliver measurable commercial outcomes, owning market positioning, branding, project marketing, digital campaigns, asset marketing, and sales strategy.

Working with senior management, you will translate business objectives into an executable marketing plan, set roadmaps, coach leaders, and ensure

Qualifications

• Proven track record leading Sales & Marketing teams.
• Ability to translate business objectives into a clear marketing strategy.
• Strong brand positioning, project marketing, and digital marketing experience.
• Capable of influencing senior management and stakeholders.

Responsibilities

• Set overall Sales & Marketing direction and priorities.
• Develop roadmaps with objectives, KPIs, and targets.
• Evaluate market conditions and industry trends to refine strategy.
• Lead strategy through execution with measurable results.
• Establish performance management with regular reviews.
• Provide leadership, coaching, and direction to heads and teams.
• Develop corporate brand and market positioning for projects and assets.
• Set digital marketing and customer engagement strategy.
• Align marketing activities with sales targets and revenue objectives.

Skills

Strategic thinking

Leadership

Marketing strategy

Brand management

Commercial acumen

Stakeholder management

Communication skills

Job description

Richmond Asia Group is seeking a highly strategic Property Director to lead the Branding & Marketing function and drive growth. The role goes beyond marketing to shape direction, strengthen teams, and deliver measurable commercial outcomes, owning market positioning, branding, project marketing, digital campaigns, asset marketing, and sales strategy.

Working with senior management, you will translate business objectives into an executable marketing plan, set roadmaps, coach leaders, and ensure