Programmatic Campaign Performance Specialist

Omnicom Media Asia Pacific; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a Performance Specialist to manage programmatic campaigns across DSP platforms, ensuring flawless execution and real-time optimization to meet KPIs. You’ll coordinate with planners and agencies to align strategic optimization initiatives.

The role requires hands-on experience with Display/Mobile/Video & Social ads, DSPs like DV360 or The Trade Desk, and proficiency in Excel.

Qualifications

• 1-2 years experience in Ad Operations across Display, Mobile, Video & Social (Across Google Ads, Meta, LinkedIn, TikTok, Twitter and other biddable platforms)
• 1-2 years practical experience in at least one DSP (e.g., DV360, The Trade Desk) to autonomously manage campaigns
• Bachelor's degree or equivalent in a related field
• Understand differences of Awareness vs conversion/lead-based campaign delivery to meet advertiser metrics
• Experience with top rich media/ad server trafficking systems (DoubleClick, Atlas, etc.)
• Proficient in Microsoft Office; Excel
• Experience with Google Analytics/Data Studio is preferred

Responsibilities

• Campaign setup following trading desk processes
• Optimization of campaigns toward client goals and KPIs
• Reporting and analytics for media planning team with recommendations
• End-to-end campaign management and delivery
• Ensure pacing and delivery insights are followed
• Troubleshoot basic technical issues
• Understand optimization insights and inform post-campaign reports
• Manage daily operations and master trading-related technologies (DSPs, 3rd party ad servers, PMP/PG)

Skills

Ad Operations

Campaign Optimization

Data Analytics

Excel

Campaign Reporting

Education

Bachelor's degree

Tools

DV360

The Trade Desk

DoubleClick

Job description

Omnicom Media Asia Pacific is seeking a Performance Specialist to manage programmatic campaigns across DSP platforms, ensuring flawless execution and real-time optimization to meet KPIs. You’ll coordinate with planners and agencies to align strategic optimization initiatives.

The role requires hands-on experience with Display/Mobile/Video & Social ads, DSPs like DV360 or The Trade Desk, and proficiency in Excel.