Programmatic Lead

Bitunix Fintech LLC; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Bitunix Fintech LLC is seeking a strategic and technically skilled Programmatic Lead to build and manage our global programmatic media buying function across web and mobile, working with DSPs such as DV360, The Trade Desk, Moloco, Applovin, Liftoff.

You will own the strategy, execution, and optimization of user acquisition and retargeting campaigns, collaborate with Martech, Data, and Creative teams, and drive performance across high-growth regions and regulated verticals.

Qualifications

• 5+ years of experience managing programmatic campaigns across multiple DSPs.
• Experience in regulated or complex verticals (fintech, CFD, crypto, gaming, online gambling, unlisted apps) is a strong advantage.
• Must be able to speak fluent English.
• Strong analytical skills and ability to interpret data.

Responsibilities

• Develop and execute global programmatic strategies across Display, Native, Video, and mobile app campaigns.
• Manage DSP platforms such as DV360, The Trade Desk, Liftoff, Applovin, Moloco, StackAdapt, etc.
• Build campaigns tailored to platform strengths (prospecting, retargeting, geo/language segmentation).
• Create granular audience segments using 1st/2nd/3rd party data and set up custom bidding logic.
• Own optimization levers: bidding, creative rotation, timing, device priority; monitor CPA/ROAS/LTV/CTR.

Skills

Programmatic campaigns

Analytics & optimization

English fluency

RTB & bidding strategies

Audience targeting

Cross-functional collaboration

Tools

DV360

The Trade Desk

Liftoff

Applovin

Moloco

StackAdapt

Job description

We are looking for a strategic and technically skilled Programmatic Lead to build and manage our global programmatic media buying function. In this role, you will own the strategy, execution, and optimization of user acquisition and retargeting campaigns across DSPs such as DV360, The Trade Desk, Moloco, Applovin, Liftoff, and others.This position requires a deep understanding of real-time bidding (RTB), audience segmentation, incrementality testing, and the mobile advertising ecosystem. You will work closely with the Performance Lead, Martech, Data, and Creative teams to deliver impactful campaigns across web, mobile apps (iOS/Android), and alternative ad networks especially in high-growth regions and sensitive verticals.

Key Responsibilities

Programmatic Strategy & Execution

• Develop and execute global programmatic strategies across:
  • Display
  • Native
  • Video
  • Mobile app install and engagement campaigns
• Manage DSP platforms such as DV360, The Trade Desk, Liftoff, Applovin, Moloco, StackAdapt, etc.
• Build campaigns tailored to each platforms strength (e.g., prospecting, retargeting, geo/language segmentation)

Audience Targeting & Segmentation

• Create granular audience segments using 1st-party, 2nd-party, and 3rd-party data
• Set up custom bidding logic, lookalikes, interest clusters, and behavioral targeting
• Implement frequency caps, whitelist/blacklist management, and brand safety protocols

Optimization & Performance Analysis

• Own all optimization levers across programmatic campaigns: bidding strategy, creative rotation, time/day targeting, device prioritization, etc.
• Continuously improve key metrics: CPA, ROAS, LTV, CTR, Viewability, and Conversion Rate
• Run incrementality testing, holdout/control groups, and view-through vs click-through impact analysis

Cross-Functional Collaboration

• Coordinate with the Creative team for asset versioning, rich media formats, and A/B tests
• Work with Martech and Tech to implement pixel tracking, postbacks, and conversion events via GTM, AppsFlyer, or Firebase
• Collaborate with regional marketers for market-specific insights and compliance
• Maintain weekly dashboards and campaign reviews
• Present platform-level and channel-level performance trends to the Performance Lead
• Research and test emerging DSPs, exchanges, and advanced formats (e.g., CTV, DOOH, programmatic audio)

Requirements

• 5+ years of experience managing programmatic campaigns across multiple DSPs
• Proven track record of driving results in app‑first or mobile‑centric performance marketing teams
• Deep technical knowledge of DV360, Applovin, Liftoff, Moloco, or The Trade Desk
• Strong understanding of programmatic supply chains, auctions, and bidding mechanisms
• Proficiency in performance tracking using Appsflyer, GA4, Firebase, or similar platforms
• Strong analytical skills with ability to interpret data and pivot strategy accordingly
• Experience in regulated or complex verticals (e.g., CFD, crypto exchange, gaming, fintech, online gambling, unlisted apps) is a strong advantage
• Experience in handling budget more than $1 Million and cloaking
• Must be able to speak fluent English

Preferred Qualifications

• Experience scaling campaigns in markets like Russia, LATAM, Southeast Asia, or MENA
• Familiarity with creative versioning tools (e.g., Celtra, Smartly, or internal dynamic creative tools)
• Understanding of fraud detection, post-install quality metrics, and viewability benchmarks
• Experience working on campaigns with user re-engagement, deep linking, and funnel segmentation