Performance Specialist

Omnicom Media Asia Pacific; Petaling Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a Performance Specialist to manage programmatic campaigns across DSP platforms, ensuring flawless execution and real-time optimization to meet KPIs. You’ll coordinate with planners and agencies to align strategic optimization initiatives.

The role requires hands-on experience with Display/Mobile/Video & Social ads, DSPs like DV360 or The Trade Desk, and proficiency in Excel.

Qualifications

• 1-2 years experience in Ad Operations across Display, Mobile, Video & Social (Across Google Ads, Meta, LinkedIn, TikTok, Twitter and other biddable platforms)
• 1-2 years practical experience in at least one DSP (e.g., DV360, The Trade Desk) to autonomously manage campaigns
• Bachelor's degree or equivalent in a related field
• Understand differences of Awareness vs conversion/lead-based campaign delivery to meet advertiser metrics
• Experience with top rich media/ad server trafficking systems (DoubleClick, Atlas, etc.)
• Proficient in Microsoft Office; Excel
• Experience with Google Analytics/Data Studio is preferred

Responsibilities

• Campaign setup following trading desk processes
• Optimization of campaigns toward client goals and KPIs
• Reporting and analytics for media planning team with recommendations
• End-to-end campaign management and delivery
• Ensure pacing and delivery insights are followed
• Troubleshoot basic technical issues
• Understand optimization insights and inform post-campaign reports
• Manage daily operations and master trading-related technologies (DSPs, 3rd party ad servers, PMP/PG)

Skills

Ad Operations

Campaign Optimization

Data Analytics

Excel

Campaign Reporting

Education

Bachelor's degree

Tools

DV360

The Trade Desk

DoubleClick

Job description

Are you someone who likes to have fun at work? Are you passionate about driving results and making an impact? Do you enjoy working in a fast-paced, dynamic environment where no two days are the same? If so, we want to speak with you!

We are looking for Performance Specialist with the experience in handling the DSP platforms, deep analytical and data-enabled problem-solving abilities. In this role, you are challenged with ensuring flawless programmatic campaign execution and the daily operations. You'll work strategically to optimize the campaign performance in real-time, while focusing on the KPI. In this position, you'll also have to liaise with the planners and Agencies to ensure the strategic optimization initiatives are met.

Responsibilities:

Campaign & Delivery Management:

• Operational: Campaign set up, following the trading desk processes (Briefing platform, creative upload, strategies set up, etc.)
• Optimization: Campaigns metrics monitoring and optimizations toward our client goals (Branding, traffic, acquisitions, etc.) and KPIs
• Reporting and analytics: Updating the media planning team on campaign delivery, taking decision, and making recommendations
• End-to-end campaign management and delivery management
• Complying campaign pacing and delivery insights
• Ability to trouble shoot basic technical issues
• Understanding of optimization insights and making continuous recommendations to the post campaign reports
• Own daily operations and master trading-related technologies, including DSPs, 3rd party ad servers and PMP/PG related tasks

Requirements:

• Minimum 1-2 years' experience in Ad Operations, with experience across Display, Mobile, Video & Social (Across Google Ads, Meta, LinkedIn, TikTok, Twitter and other biddable platforms)
• 1-2 years practical experience in at least one or more of the following DSPs (DV360, The Trade Desk, etc.) with demonstrated capability to manage the platforms and run the campaigns autonomously
• Bachelor's degree or equivalent in a related field
• Understand differences of Awareness & conversion/lead based campaign delivery to meet advertiser performance metrics
• Experience in one of the top rich media/Ad server trafficking systems (DoubleClick, Atlas, PointRoll, Eyeblaster, etc.)
• Proficient in Microsoft Office; Excel
• Experience with Google Analytics/Data studio reporting systems is not a must but will be preferred