Senior Performance Specialist

Omnicom Media Asia Pacific; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a Senior Performance Specialist in Malaysia to drive real-time optimization and flawless campaign execution across major biddable platforms. You will liaise with planners and agencies to meet client KPI targets.

The role requires 2–3 years in ad operations, proficiency in Excel, and a strong understanding of marketing funnels from awareness to conversions. DV360 experience is a bonus, with potential for data-driven optimization and client impact.

Qualifications

• 2–3 years’ experience in ad operations managing campaigns across Google, Meta, Instagram, TikTok, LinkedIn and more.
• Bachelor’s degree or equivalent in a related field.
• Understanding marketing funnel differences for awareness vs conversion campaigns.
• Proficiency in Microsoft Excel.
• Experience with Google Analytics/Data Studio reporting is a plus.

Responsibilities

• Set up campaigns across key biddable platforms (Google, Meta, Instagram, TikTok, LinkedIn, DV360 bonus).
• Monitor campaign metrics and optimize toward brand, traffic, acquisitions KPIs.
• Provide reporting updates and recommendations to media planning teams.
• End-to-end campaign management and delivery oversight.
• Troubleshoot basic technical issues and guide junior team members in technical skills.

Skills

Ad ops

Campaign management

Data analysis

Excel

Education

Bachelor's degree

Tools

DV360

Google Analytics

Data Studio

Job description

Are you someone who likes to have fun at work? Are you passionate about driving results and making an impact? Do you enjoy working in a fast-paced, dynamic environment where no two days are the same? If so, we want to speak with you!

We are looking for a Senior Performance Specialist with the experience in handling biddable platforms, deep analytical and data-enabled problem-solving abilities. In this role, you are challenged with ensuring flawless biddable campaign execution and the daily operations. You'll work strategically to optimize the campaign performance in real-time, while focusing on the KPI. In this position, you'll also have to liaise with the planners and Agencies to ensure the strategic optimization initiatives are met.

Responsibilities include:

• Operational: Campaign set up across all key biddable platforms (Google, Meta, Instagram, TikTok, LinkedIn & other biddable platforms. Bonus: DV360)
• Optimization: Campaigns metrics monitoring and optimizations toward our client goals (Branding, traffic, acquisitions) and KPIs.
• Reporting and analytics: Update media planning team on campaign delivery, taking decision and making recommendations
• End-to-end campaign management and delivery management
• Complying campaign pacing and delivery insights
• Ability to trouble shoot basic technical issues
• Understanding of optimization insights and making continuous recommendations to the Post campaign reports.
• Ability to guide junior team members in technical skills.

Requirements:

• Minimum 2-3 years’ experience in ad operations, with demonstrated capability to manage the platforms and run campaigns across Google, Meta, Instagram, TikTok, LinkedIn & other biddable platforms. Bonus: DV360
• Bachelor’s degree or equivalent in a related field
• Clear understanding on differences of marketing funnel: Awareness & conversion/lead based campaign delivery to meet advertiser performance metrics
• Proficient in Microsoft Excel
• Experience with Google Analytics/Data studio reporting systems is not a must but will be preferred.