Product Strategy Associate

HATA; Petaling Jaya; On-site; MYR 70,000 - 110,000; Full time

Job summary

Hata seeks a Product Strategy Associate to shape the roadmap of its digital asset exchange and financial products. You will bridge macro trends, market research, and product execution, translating insights into actionable strategies.

Work with Product Managers, Compliance, and Operations to ensure offerings are competitive, commercially viable, and compliant with guidelines. Located on-site at Semantan, near major transit options.

Qualifications

• 1–2 years of experience in Product Strategy, Product Analyst, Crypto/Market Research, Operations Analyst, Business Analyst or similar roles focused on software products or financial ops.
• Good understanding of digital assets, spot trading concepts, blockchain basics, and crypto market dynamics.
• Strong analytical skills with high proficiency in Excel and Google Suite tools.
• Ability to understand and drive both technical and financial requirements, including technology integrations and fiat payment rails.

Responsibilities

• Independent Crypto & Market Research: conduct end-to-end qualitative and quantitative research on cryptocurrencies, blockchain protocols, and digital asset innovations to surface actionable insights for Hata’s product roadmap.
• Competitor & Product Benchmarking: perform deep-dive analysis against leading regional and global exchanges to evaluate features, fees, UX, and token ecosystems.
• Regulatory & Macro Intelligence: track global crypto trends, macro shifts, and local regulatory developments for strategic impact on offerings and compliance.
• Market Data & Performance Analysis: analyze trading volumes, order book liquidity, user patterns, and price volatility to identify opportunities and risks.
• Cross-Functional Strategy Briefings: translate research into executive memos, whitepapers, and decks with Product, Compliance, Marketing, and Operations teams.
• Portfolio & Asset Monitoring: evaluate performance, liquidity, and adoption metrics of assets listed on Hata’s exchange to inform decisions.
• Strategic Product Recommendations: formulate data-backed recommendations and business cases for new features aligned with user demand and revenue targets.

Skills

Product strategy

Crypto market research

Excel

Google Suite

English fluency

Education

Bachelor’s degree in Economics, Finance, Actuarial Science, Accounting, Computer Science, or related field

Job description

We are on a mission to revolutionise access to global financial opportunities through digital assets.

Hata, as a licensed digital asset platform that is regulated and supervised by both Securities Commission of Malaysia and the Labuan Financial Services Authority, provides innovative online spot trading to both retail and institutional clients globally to access opportunities in the digital asset space.

Our team is composed of experienced professionals from PwC, Luno, JP Morgan, Nokia, Huawei and Grab. Powered by our mission to provide the safest & most reliable gateway to access digital assets, we adopt a customer-first approach by operating a compliant platform that is safe and easy to use for our customers.

We have big dreams to achieve and providing a safe and easy to use platform for people in our region is merely the first step. If you have big ambitions, help build our new digital asset platform with us.

Get to know the role:

We are seeking an analytical, forward-thinking, and research-driven Product Strategy Associate to join our Product team at Hata.

In this role, you will play a crucial part in shaping the future roadmap of Hata’s digital asset exchange and financial products. Bridging the gap between macro-economic trends, market research, and product execution, you will evaluate regional and global FinTech developments, conduct deep-dive market and economic research, and translate insights into actionable product strategies.

You will work closely with our Product Managers, Compliance, and Operations teams to ensure our product offerings remain competitive, commercially viable, and fully compliant with relevant guidelines.

• You will work under the Product team — On-site role, location based in Semantan (close connectivity to all major public transport systems).
• Independent Crypto & Market Research: Conduct end-to-end qualitative and quantitative research on cryptocurrencies, blockchain protocols, and digital asset innovations to surface actionable insights for Hata’s product roadmap.
• Competitor & Product Benchmarking: Perform deep-dive competitor analysis against leading regional and global digital asset exchanges to evaluate product features, fee structures, user experience, and token ecosystems.
• Regulatory & Macro Intelligence: Track global crypto trends, macroeconomic shifts, and local regulatory developments to assess their strategic impact on new product offerings and exchange compliance.
• Market Data & Performance Analysis: Analyze trading volumes, order book liquidity, user transaction patterns, and price volatility to identify potential commercial opportunities, user drop-offs, and product risk profiles.
• Cross-Functional Strategy Briefings: Partner with Product Managers, Compliance, Marketing, and Operations teams to translate research into clear, executive-level strategy memos, whitepapers, and presentation decks.
• Portfolio & Asset Monitoring: Evaluate the ongoing performance, liquidity, and adoption metrics of digital assets listed on Hata’s exchange to support portfolio maintenance and asset review decisions.
• Strategic Product Recommendations: Formulate data-backed recommendations and business cases for new feature rollouts aligned with user demand and revenue targets.

The Must-Have:

• 1–2 years of experience as a Product Strategy, Product Analyst, Crypto/Market Research, Operations Analyst, Business Analyst, or a similar role focused on software products or financial operations.
• Good understanding of digital assets, spot trading concepts, blockchain basics, and crypto market dynamics.
• Strong analytical skills with high proficiency in Excel and Google Suite tools.
• Ability to understand and drive both technical and financial requirements, including technology integrations, blockchain ledger principles, and fiat payment rails.
• Excellent logical analysis, systematic planning, structured problem-solving, and high attention to detail.
• Ability to adapt to a fast-paced environment, work independently, and handle multiple high-stakes tasks effectively.

Qualifications:

• Bachelor’s Degree in Economics, Finance, Actuarial Science, Accounting, Computer Science, or a related field.
• Fresh graduates are highly encouraged to apply.
• Fluency in English (written and spoken).
• Familiarity/Interest with digital assets, cryptocurrencies, or fintech is a plus.