Product Marketing Strategist

ELS Technology; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Job summary

ELS Technology in Kuala Lumpur is seeking a commercially minded Product Marketing Executive / Sr. Executive to support market research, competitor analysis, product positioning and go-to-market planning for technology solutions and digital products.

You will translate market insights into clear value propositions and prepare product presentations, features comparisons, FAQs and sales-support materials, helping launches and early-access campaigns.

Qualifications

• 2-5 years of experience in product marketing, market research, commercial marketing or a related field.
• Strong research, analytical and problem-solving skills.
• Ability to understand customer needs and translate product features into clear business benefits.
• Good written and verbal communication skills.
• Ability to prepare presentations, reports and marketing materials.
• Organized, curious and comfortable working in a development product environment.
• Experience in e-commerce, retail, digital platforms, product launches, competitor analysis or go-to-market planning.

Responsibilities

• Research customer needs, industry trends, target market and competitor offerings.
• Identify customer pain points, market opportunities and potential product differentiators.
• Help develop product positioning, value propositions and key marketing messages.
• Prepare product presentations, features comparisons, FAQs and sales-support materials.
• Support product launches, go-to-market campaigns and early-access initiatives.
• Gather merchant feedback and share useful insights with marketing and product development teams.
• Work with colleagues to ensure product messaging is accurate, consistent and customer-focused.

Skills

Market research

Competitor analysis

Product positioning

Go-to-market planning

Sales materials

Communication skills

Tools

Shopify

EasyStore

SiteGiant

Shopee

Lazada

Job description

ELS Technology in Kuala Lumpur is seeking a commercially minded Product Marketing Executive / Sr. Executive to support market research, competitor analysis, product positioning and go-to-market planning for technology solutions and digital products.

You will translate market insights into clear value propositions and prepare product presentations, features comparisons, FAQs and sales-support materials, helping launches and early-access campaigns.