Product Marketing Manager: Strategy, Launch & Growth

Hunters International Sdn Bhd; Kuala Lumpur; Presencial; MYR 167.000 - 279.000; Jornada completa

Descripción de la vacante

Hunters International Sdn Bhd in Kuala Lumpur is seeking a Product Marketing Manager with 5+ years of experience in marketing for consumer electronics or home appliances. You will lead product strategy, lifecycle management, and go-to-market plans, coordinating with R&D, sales, and external partners to drive demand and brand growth.

The role requires strong analytical skills, excellent communication, and the ability to manage multiple projects in a fast-paced environment.

Formación

• Bachelor's degree in Marketing, Business, or a related field.
• Strong business acumen with analytical and strategic thinking.
• Excellent communication and presentation skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in market analysis, sales data interpretation, and marketing strategy development.

Responsabilidades

• Develop and implement marketing strategies for DA products to achieve business targets.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities.
• Define product positioning, pricing, and value propositions.
• Manage end-to-end from supply and demand planning until the Go-to-Market execution.
• Coordinate with R&D and supply chain to ensure optimal product availability.
• Monitor product performance and recommend improvements based on market feedback.
• Plan and execute product launches, including messaging, promotion, and retail activation.
• Develop sales and marketing materials for internal and external stakeholders.
• Work with media and advertising teams to create campaigns that drive awareness and demand.
• Collaborate with the sales team to develop strategies that drive sell-in and sell-out.
• Provide product training and key selling points to sales teams and retail partners.
• Monitor and analyse sales data to identify gaps and improvement areas.
• Develop and manage digital marketing, influencer collaborations, and consumer promotions.
• Drive consumer education on product benefits through social media, events, and PR initiatives.
• Ensure brand consistency across all marketing touchpoints.
• Work closely with HQ, RHQ, and cross-functional teams to align product and marketing strategies.
• Manage relationships with retail partners, distributors, and agencies.
• Ensure compliance with global and local marketing guidelines.

Conocimientos

Communication

Presentation

Analytical thinking

Marketing strategy

Educación

Bachelor's degree in Marketing

Descripción del empleo

Hunters International Sdn Bhd in Kuala Lumpur is seeking a Product Marketing Manager with 5+ years of experience in marketing for consumer electronics or home appliances. You will lead product strategy, lifecycle management, and go-to-market plans, coordinating with R&D, sales, and external partners to drive demand and brand growth.

The role requires strong analytical skills, excellent communication, and the ability to manage multiple projects in a fast-paced environment.