Product Marketing Executive / Sr. Executive

ELS Technology; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Job summary

ELS Technology in Kuala Lumpur is seeking a commercially minded Product Marketing Executive / Sr. Executive to support market research, competitor analysis, product positioning and go-to-market planning for technology solutions and digital products.

You will translate market insights into clear value propositions and prepare product presentations, features comparisons, FAQs and sales-support materials, helping launches and early-access campaigns.

Qualifications

• 2-5 years of experience in product marketing, market research, commercial marketing or a related field.
• Strong research, analytical and problem-solving skills.
• Ability to understand customer needs and translate product features into clear business benefits.
• Good written and verbal communication skills.
• Ability to prepare presentations, reports and marketing materials.
• Organized, curious and comfortable working in a development product environment.
• Experience in e-commerce, retail, digital platforms, product launches, competitor analysis or go-to-market planning.

Responsibilities

• Research customer needs, industry trends, target market and competitor offerings.
• Identify customer pain points, market opportunities and potential product differentiators.
• Help develop product positioning, value propositions and key marketing messages.
• Prepare product presentations, features comparisons, FAQs and sales-support materials.
• Support product launches, go-to-market campaigns and early-access initiatives.
• Gather merchant feedback and share useful insights with marketing and product development teams.
• Work with colleagues to ensure product messaging is accurate, consistent and customer-focused.

Skills

Market research

Competitor analysis

Product positioning

Go-to-market planning

Sales materials

Communication skills

Tools

Shopify

EasyStore

SiteGiant

Shopee

Lazada

Job description

Product Marketing Executive / Sr. Executive

Can you understand what customer needs, identify market opportunities and explain why a product matters?

ELS Technology is looking for a commercially minded Product Marketing Executive / Sr. Executive to support market research, competitor analysis, product positioning and go-to-market planning for our technology solutions and digital products. You will help connect customer needs with product capabilities and translate market insights into clear, compelling value propositions.

You will help connect customer needs with product capabilities and translate market insights into clear, compelling value propositions.

Key responsibilities

Research customer needs, industry trends, target market and competitor offerings.

Identify customer pain points, market opportunities and potential product differentiators.

Help develop product positioning, value propositions and key marketing messages.

Prepare product presentations, features comparisons, FAQs and sales-support materials.

Support product launches, go-to-market campaigns and early-access initiatives.

Gather merchant feedback and share useful insights with marketing and product development teams.

Work with colleagues to ensure product messaging is accurate, consistent and customer-focused.

Requirements

2-5 years of experience in product marketing, market research, commercial marketing or a related field.

Strong research, analytical and problem-solving skills.

Ability to understand customer needs and translate product features into clear business benefits.

Good written and verbal communication skills.

Ability to prepare presentations, reports and marketing materials.

Organized, curious and comfortable working in a development product environment.

Experience in e-commerce, retail, digital platforms, product launches, competitor analysis or go-to-market planning.

Familiarity with commerce platforms and marketplaces like Shopify, EasyStore, SiteGiant, Shopee, Lazada is beneficial.

Added advantage : Experience in e-commerce, retail, digital platforms, product launches, competitor analysis go-to-market planning. Familiarty with commerce platforms and marketplace like Shopify, EasyStore, SiteGiant, Shopee or Lazada is beneficial.

Play an active role in shaping how a new digital product is positioned, communicated and introduced to the market. Your research and recommendations will help inform marketing decisions and customer engagement.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Computer Software & Networking 11-50 employees

ELS Technology is a company operating in the fields of technology, digital marketing, and software design and development, with a mission to deliver effective, creative, and sustainable digital solutions for businesses in the digital era.With a team of 30+ young, energetic, and highly skilled professionals, ELS Technology continuously innovates and applies modern technologies to optimize business performance, build flexible software systems, and implement digital marketing strategies tailored to each business model.We believe that people are the foundation of technology.

ELS Technology is a company operating in the fields of technology, digital marketing, and software design and development, with a mission to deliver effective, creative, and sustainable digital solutions for businesses in the digital era.With a team of 30+ young, energetic, and highly skilled professionals, ELS Technology continuously innovates and applies modern technologies to optimize business performance, build flexible software systems, and implement digital marketing strategies tailored to each business model.We believe that people are the foundation of technology.

What can I earn as a Product Marketing Executive