Product Marketing Executive

Wellous Group Ltd; Kuala Lumpur; On-site; MYR 48,000 - 70,000; Full time

Job summary

Wellous Group Ltd is seeking a Product Marketing Executive to manage the product lifecycle and implement strategic marketing initiatives. You will develop marketing strategies for product positioning and brand awareness, and execute multi-channel campaigns.

The ideal candidate will collaborate with cross-functional teams, analyze performance data, and engage with partners to drive sales growth. A strong background in strategic marketing and campaign management is preferred.

Qualifications

• Strong analytical skills with experience in data-driven marketing.
• Proven ability to manage multiple campaigns and meet deadlines.
• Excellent written and verbal communication skills.

Responsibilities

• Develop comprehensive product marketing strategies based on data insights.
• Design and execute multi-channel marketing campaigns.
• Conduct market research to identify trends and opportunities.

Skills

Strategic Marketing Planning

Market Analysis

Campaign Development

Content Creation

Collaboration

Job description

# Product Marketing Executive**General**·Sungai Besi, Kuala Lumpur·full-timeApply Here## job overview:**1. Strategic Marketing Planning*** Develop comprehensive product marketing strategies based on data insights and market trends.* Define and refine target audience profiles and buyer personas for marketing precision.* Lead the creation of go-to-market strategies for product launches and enhancements.**2. Product Positioning & Messaging*** Craft compelling product positioning, unique selling propositions (USPs), and messaging frameworks.* Ensure consistency in branding and messaging across all marketing channels and materials.**3. Campaign Development & Execution*** Design and execute multi-channel marketing campaigns to drive product awareness, engagement, and conversions.* Collaborate with the creative, digital, and content teams to ensure campaign effectiveness.* Monitor, analyze, and report on campaign performance to identify areas for optimization.**4. Market Analysis & Competitive Intelligence*** Conduct market research to understand industry trends, consumer behaviors, and competitor strategies.* Translate market insights into actionable strategies for product differentiation.**5. Partnership & Collaboration*** Build and maintain relationships with media, influencers, and industry partners.* Identify opportunities for co-branding, sponsorships, and collaborations.**6. Content Creation & Communication*** Develop engaging content strategies for digital, social media, and traditional platforms.* Craft compelling messaging that resonates with target audiences.## Purpose of role:Responsible for managing the product lifecycle and developing strategic marketing initiatives to drive product positioning, brand awareness, and sales growth. Conduct market research, execute multi-channel campaigns, collaborate with cross-functional teams and partners, and analyze performance data to optimize marketing effectiveness and business results.## Job requirement**Product Management*** Assist in managing product lifecycle: research, planning, development, and launch.* Conduct market research and competitor analysis to identify trends and opportunities.* Collaborate with R&D, design, and sales teams to ensure product-market fit.* Prepare product presentations, training materials, and sales tools.* Gather customer feedback and insights to improve product features and positioning.**Marketing & Branding*** Develop and execute marketing strategies to promote products across online and offline channels.* Create content for campaigns, social media, newsletters, and promotional materials.* Plan and coordinate product launches, events, and roadshows.* Manage collaborations with media, KOLs/influencers, and external partners.* Monitor and analyze campaign performance, providing reports and recommendations.**Sales & Business Support*** Work closely with the sales team to align product strategies with business goals.* Support in creating sales kits, proposals, and marketing decks.* Assist in driving customer engagement, retention, and loyalty programs.