Product Marketing Manager — Data-Driven Campaigns

Pasona HR Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Pasona HR Malaysia Sdn Bhd is recruiting for a Product Marketing professional in Selangor to drive category performance through data-driven insights and targeted campaigns. You will translate sales data into actionable marketing plans and collaborate with Merchandising and Inventory teams to optimize stock and promotions.

The role demands 5-7 years of experience, strong analytical skills, and the ability to manage multiple projects in a fast-paced retail environment.

Qualifications

• 5-7 years of experience in Product Marketing or related field.
• Strong commercial mindset with the ability to interpret sales and inventory data.
• Experience with business performance tracking and marketing effectiveness measurement.
• Comfortable handling large datasets and deriving insights.
• Ability to manage multiple projects in a fast-paced retail environment.
• Strong numerical and analytical attention to detail.

Responsibilities

• Monitor and analyze category sales performance weekly and monthly.
• Translate sales trends and market insights into actionable marketing plans.
• Track campaign performance using KPIs like sales uplift and ROI.
• Prepare business reviews with data-driven recommendations.
• Collaborate with Merchandising Planning and Inventory to tackle slow-moving stock.
• Support development and execution of integrated marketing campaigns.
• Coordinate campaigns across online and offline touchpoints.
• Manage campaign timelines and stakeholder communications.
• Monitor budgets and ensure efficient use of resources.
• Analyze customer behavior and market trends to identify growth opportunities.
• Gather feedback from stores and customers to refine marketing strategies.

Skills

Data analysis

Marketing analytics

Business acumen

Project management

Retail experience

Job description

Pasona HR Malaysia Sdn Bhd is recruiting for a Product Marketing professional in Selangor to drive category performance through data-driven insights and targeted campaigns. You will translate sales data into actionable marketing plans and collaborate with Merchandising and Inventory teams to optimize stock and promotions.

The role demands 5-7 years of experience, strong analytical skills, and the ability to manage multiple projects in a fast-paced retail environment.