Assistant Manager, Product Marketing

JAC Recruitment; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

JAC Recruitment is seeking an experienced marketing professional for a senior role focused on category and sales analysis, marketing campaign management, and market insights within a fast-paced fashion retail environment.

The candidate should bring 5+ years in Product Marketing or related field, strong data analysis skills, and the ability to translate insights into actionable business recommendations across online and offline channels.

Qualifications

• 5+ years of experience in Product Marketing or related field.
• Strong commercial acumen with ability to analyze sales, inventory, and market data.
• Experience tracking business performance and campaign effectiveness.
• Strong data analysis skills with ability to translate insights into actions.
• Comfortable handling large datasets and producing performance reports.
• Ability to manage multiple projects in a fast-paced retail environment.
• Strong numerical, analytical, and problem-solving skills.

Responsibilities

• Monitor category sales performance and identify growth opportunities.
• Analyze sales trends, customer demand, inventory, and market insights.
• Track campaign performance using KPIs such as sales, conversion, ROI, and sell-through.
• Prepare performance reports and recommendations for management.
• Collaborate with merchandising and inventory teams to improve stock movement.

Job description

Company Overview

My client is a global fashion retail company specializing in affordable, high-quality casual apparel and lifestyle products, operating through a fast-paced, product-driven retail business with a large multi-SKU portfolio.

Job Responsibilities

Category & Sales Analysis

• Monitor category sales performance and identify growth opportunities.
• Analyze sales trends, customer demand, inventory, and market insights.
• Track campaign performance using key KPIs such as sales, conversion, ROI, and sell-through rates.
• Prepare performance reports and recommendations for management.
• Work with merchandising and inventory teams to improve stock movement and reduce slow-moving inventory.

Marketing Campaign Management

• Support the planning and execution of marketing campaigns for assigned product categories.
• Coordinate campaign activities across online and offline channels.
• Manage campaign timelines, budgets, and stakeholder communications.
• Work with internal teams and external agencies to ensure successful campaign delivery. Support product launches and seasonal marketing initiatives.

Market & Customer Insights

• Monitor customer behavior, market trends, and competitor activities.
• Conduct post-campaign analysis and recommend improvements.
• Gather feedback from stores and customers to enhance marketing effectiveness.
• Develop strategies to improve customer engagement and drive sales growth.

Job Requirements

• More than 5 years of experience in Product Marketing, or a related field.
• Strong commercial and business acumen with the ability to analyze sales, inventory, and market performance data.
• Experience tracking business performance and measuring marketing campaign effectiveness.
• Strong data analysis skills with the ability to turn insights into actionable business recommendations.
• Comfortable working with large datasets and performance reports.
• Able to manage multiple projects and priorities in a fast-paced retail environment.
• Strong numerical, analytical, and problem-solving skills.
• High attention to detail with excellent organizational skills.
• Good stakeholder management and communication abilities.