Product Marketing & Growth Executive

InvestingNote; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

InvestingNote is seeking a results-oriented Product Marketing & Growth Executive to drive the adoption and growth of our digital products. You will focus on bringing the product to market, communicating its value, acquiring users, and identifying new growth opportunities through marketing, partnerships, and distribution channels.

Responsibilities include product positioning, developing marketing materials, coordinating with cross-functional teams, and data-driven optimization of campaigns to

Qualifications

• Strong understanding of product marketing, growth, and GTM strategies.
• Excellent communication, presentation, and storytelling skills.
• Commercially minded with a strong focus on measurable results.
• Analytical and comfortable working with performance data.
• Proactive, resourceful, and able to own ideas through execution.
• Strong relationship-building and partnership skills.
• Excellent English communication; Chinese proficiency is a plus.

Responsibilities

• Develop product positioning and value propositions for different customer segments.
• Translate features into customer benefits and use cases.
• Create marketing materials: decks, collateral, landing pages, FAQs, and case studies.
• Collaborate with Product Managers on features, launches, and roadmaps.
• Define GTM plans and identify audiences, channels, and messaging for launches.
• Monitor campaigns and product performance, and drive optimization.
• Identify new growth opportunities through partnerships and distribution channels.
• Work with Marketing, Product, Content, and Business Development to drive adoption.

Skills

Product marketing

Growth strategy

Go-to-market

Analytics

Education

Bachelor's degree

Job description

Product Marketing & Growth Executive

About the Job

We are looking for a results-oriented Product Marketing & Growth Executive to drive the adoption and growth of our digital products.

While our Product Managers focus on building the product, you will focus on bringing the product to market, communicating its value, acquiring users, and identifying new growth opportunities through marketing, partnerships, and distribution channels.

Key Responsibilities

Product Marketing & Go-to-Market

• Develop clear product positioning and value propositions for different customer segments.
• Translate product features and capabilities into compelling customer benefits and use cases.
• Develop product marketing materials including pitch decks, product presentations, sales collateral, landing page content, FAQs, and case studies.
• Work with Product Managers to understand new features, product launches, and product roadmaps.
• Identify the key differentiators between our products and competitors and communicate them effectively to the market.
• Continuously refine product messaging based on customer feedback, market trends, and campaign performance.

Go-to-Market Strategy & Execution

• Develop and execute Go-to-Market (GTM) plans for new products, features, campaigns, and strategic initiatives.
• Identify target audiences, acquisition channels, messaging, and launch strategies.
• Coordinate with Marketing, Product, Content, and Business Development teams to ensure successful product launches.
• Develop campaigns to increase product awareness, trial, conversion, and adoption.
• Monitor product launch and campaign performance and recommend improvements.

Growth & User Acquisition

• Identify and test new channels, campaigns, and customer segments to drive user acquisition and engagement.
• Develop initiatives to improve conversion, retention, and overall product adoption.
• Monitor key growth metrics such as acquisition, conversion, engagement, retention, CAC, and ROI.
• Use data and market insights to optimise growth initiatives.

Partnerships & Market Development

• Identify and develop strategic partnerships and distribution opportunities.
• Work with external partners on joint campaigns and initiatives that drive user acquisition.
• Research market trends and competitor activities to identify new growth opportunities.

Cross-Functional Collaboration

• Gather customer and market feedback and translate insights into actionable recommendations for the Product team.
• Collaborate with Product, Marketing, Content, and Business Development teams to execute growth initiatives.

Skills & Qualities

• Strong understanding of product marketing, growth, and go-to-market strategies.
• Strong communication, presentation, and storytelling skills.
• Commercially minded with a strong focus on measurable results.
• Analytical and comfortable working with performance data.
• Proactive, resourceful, and comfortable taking ownership from idea to execution.
• Strong relationship-building and partnership skills.
• Excellent English communication skills; Chinese proficiency is a plus.

Preferred Qualifications

• 2–4 years of experience in Product Marketing, Growth, Business Development, Partnerships, Digital Marketing, or a related role.
• Experience in Fintech, Financial Services, Technology, SaaS, or digital platforms is highly preferred.
• Experience launching or marketing digital products is an advantage.
• Experience working with Product, Marketing, and Technology teams.
• Experience in partnership development or ecosystem growth is an advantage.
• Bachelor's degree in Business, Marketing, Communications, Technology, or a related field.