Marketing Executive

HT Lubricant Sdn Bhd; Johor Bahru; Presencial; MYR 36 000 - 72 000; Tempo integral

Resumo da oferta

HT Lubricant Sdn Bhd in Malaysia seeks a Marketing Executive to drive national campaigns and support a growing business. You will develop and execute go-to-market strategies across the product lifecycle, including launch and run-out planning, while creating integrated campaigns that align branding, storytelling and sales messaging.

You will analyse market trends, plan traditional and digital campaigns (B2B & B2C), and collaborate with sales, dealers and stakeholders to position products

Qualificações

• Strong analytical, critical thinking, and problem-solving skills.
• Good understanding of branding, marketing, and competitive analysis.
• Experience in traditional and digital marketing (B2B and B2C).
• Proven ability to develop and execute brand-aligned marketing campaigns.
• Excellent coordination skills with strong attention to detail.
• Proficient in Microsoft Word, Excel, and PowerPoint, with a willingness to learn and take the initiative to explore AI tools (e.g., Claude, ChatGPT, Copilot).
• Ability to communicate effectively in Mandarin is highly preferred as the role involves working closely with Mandarin-speaking clients and sales teams.

Responsabilidades

• Develop and execute product go-to-market strategies throughout the product lifecycle, including launch, sustenance, and run-out/exit planning.
• Create integrated marketing campaigns that align brand narrative, product storytelling, and sales messaging.
• Analyse market trends, customer segments, competitor activities, and campaign performance to support business decisions and generate insights and recommendations to improve future campaign effectiveness.
• Plan and implement both traditional and digital marketing campaigns (B2B & B2C).
• Track and evaluate campaign performance, lead quality, dealer feedback, and market response.
• Work closely with sales, dealers, and internal / external stakeholders to ensure successful campaign execution and product positioning.
• Troubleshoot issues proactively and recommend practical solutions.

Conhecimentos

Analytical skills

Branding

Marketing strategy

Digital marketing

Campaign management

Office suite

Ferramentas

AI tools

Descrição da oferta de emprego

We're looking for a Marketing Executive to drive impactful national campaigns and support our growing business. You will develop and execute product go-to-market strategies throughout the product lifecycle, including launch, sustenance, and run-out/exit planning, while creating integrated marketing campaigns that align brand narrative, product storytelling, and sales messaging.

Key responsibilities

Develop and execute product go-to-market strategies throughout the product lifecycle, including launch, sustenance, and run-out/exit planning.

Create integrated marketing campaigns that align brand narrative, product storytelling, and sales messaging.

Analyse market trends, customer segments, competitor activities, and campaign performance to support business decisions and generate insights and recommendations to improve future campaign effectiveness.

Plan and implement both traditional and digital marketing campaigns (B2B & B2C).

Track and evaluate campaign performance, lead quality, dealer feedback, and market response.

Work closely with sales, dealers, and internal / external stakeholders to ensure successful campaign execution and product positioning.

Troubleshoot issues proactively and recommend practical solutions.

About you

Strong analytical, critical thinking, and problem-solving skills.

Good understanding of branding, marketing, and competitive analysis.

Experience in traditional and digital marketing (B2B and B2C).

Proven ability to develop and execute brand-aligned marketing campaigns.

Excellent coordination skills with strong attention to detail.

Proficient in Microsoft Word, Excel, and PowerPoint, with a willingness to learn and take the initiative to explore AI tools (e.g., Claude, ChatGPT, Copilot).

Ability to communicate effectively in Mandarin is highly preferred as the role involves working closely with Mandarin-speaking clients and sales teams.

What can I earn as a Marketing Executive