Marketing Executive

Cytron Technologies Sdn Bhd.; Penang; On-site; MYR 33,000 - 67,000; Full time

Job summary

Cytron Technologies Sdn Bhd. is seeking a Marketing Executive to join our marketing team in Penang. You will execute digital campaigns, optimize performance, and craft content across social media, websites and emails.

A Diploma or Degree in Marketing or related field is preferred, with 1–3 years of digital marketing experience or a strong portfolio for fresh graduates. You will work with product and marketing teams to translate technical features into compelling content, support product

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business, Communications, Digital Marketing or a related field.
• Strong portfolio or projects in digital marketing.
• Basic understanding of Marketing Funnels and SEO/SEM.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across assigned channels.
• Manage campaigns on Google Ads, Meta Ads and other digital channels.
• Monitor campaign performance and make data-driven improvements.
• Create and publish marketing content for social media, website, email and other channels.
• Write clear copy for product pages, ads, social posts and emails.
• Maintain and improve website content and optimize landing pages.
• Track marketing performance using analytics tools and analyze data.
• Research market trends, customer needs, competitors and technologies.
• Support product launches with marketing content.
• Translate technical product features into customer-facing content.

Job description

You will be part of Cytron's marketing team, helping us grow our own-brand products, e-commerce, international business and industry solutions through digital marketing, content and campaign execution. This is a practical execution-focused role. You will work closely with the marketing team, product team and other departments to turn marketing plans into campaigns, content and measurable results.

Key responsibilities

Plan, execute and optimize digital marketing campaigns across assigned channels.

Manage and optimize campaigns on platforms such as Google Ads, Meta Ads and other relevant digital channels.

Monitor campaign performance, identify opportunities and make data-driven improvements.

Create, coordinate and publish marketing content for social media, website, email and other digital channels.

Write clear and engaging copy for product pages, advertisements, social media posts, emails and campaigns.

Maintain and improve website and landing-page content and support landing-page creation and optimization for marketing campaigns.

Track and report marketing performance using relevant analytics tools and analyze campaign results, customer behavior, website traffic and conversion data.

Research market trends, customer needs, competitors and emerging technologies.

Work closely with the product and marketing teams to support new product launches.

Help translate technical product features into clear and compelling customer-facing content.

About you

Diploma or Bachelor's Degree in Marketing, Business, Communications, Digital Marketing or a related field.

1–3 years of experience in digital marketing, content marketing or a similar role.

Fresh graduates with a strong portfolio, relevant projects or demonstrated digital marketing experience are encouraged to apply.

Basic understanding of Marketing Funnels.

Basic understanding of SEO, SEM, Google Analytics/GA4 and website optimization.

Good copywriting and content-creation skills.

Comfortable working with numbers, analytics and performance data.

Good command of English, both written and spoken.

Proactive, willing to learn and able to work independently.

Comfortable working in a technology-driven environment and learning about technical products.

These will be an Advantage

Experience in B2B marketing, industrial technology, electronics, IoT, robotics or automation.

Experience with Google Ads and/or Meta Ads.

Experience with Social Media marketing.

Experience creating or coordinating video content.

Experience with email marketing and marketing automation.

Familiarity with AI tools and using AI to improve marketing productivity.

Experience with GTM, Looker Studio or other marketing analytics tools.

Experience working with technical products or translating technical information into easy-to-understand content.

What You'll Learn & Experience at Cytron
At Cytron, you will gain hands-on exposure to:

Digital marketing and performance marketing

B2B and industrial marketing

Technology products including robotics, IoT, electronics and Edge AI

Product launches and go-to-market campaigns

Content marketing and technical content

If you are someone who likes to learn, experiment, build things and see measurable results from your work, we'd like to hear from you.

We are the largest Digital Maker Marketplace in Southeast Asia. We strive to provide solution for educators and students to build smart electronic & robotic projects. We believe learning digital making is through building projects.

We are the largest Digital Maker Marketplace in Southeast Asia. We strive to provide solution for educators and students to build smart electronic & robotic projects. We believe learning digital making is through building projects.

What can I earn as a Marketing Executive