Product Marketing & Content Lead

Intellect; Malaysia; Hybrid; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Generous leave policy

Christmas week off

Birthday leave

Mental health support

Development budget

Medical coverage

Performance bonus

Job summary

Intellect is a global leader in mental health benefits, delivering local, personalised care at scale. We are seeking a product and content marketer to sharpen positioning, own messaging, and drive marketing planning for priority solutions across digital products, care services and enterprise offerings.

You will craft content from sales decks to thought leadership, collaborating with clinical and commercial teams to build credible narratives and strengthen brand and organic visibility.

Qualifications

• Strong in product-marketing judgement. You can demonstrate how you have shaped positioning, messaging or a go-to-market approach using buyer insight, and explain the decisions behind your work.
• An excellent hands-on writer and editor. You can turn complex products and services into clear, persuasive content, with work samples that show both your thinking and your personal contribution
• Commercially minded. You understand how enterprise buyers evaluate solutions and can connect your work to buying decisions, sales effectiveness and customer value
• An independent owner. You can identify gaps, propose priorities, gather inputs and deliver work without needing every step prescribed. You make sensible trade-offs and know when to seek input
• Comfortable with website publishing and SEO. You can manage content through a CMS, apply on-page SEO fundamentals and use data to improve performance. You're curious and practical about emerging AI search opportunities
• Able to execute customer marketing. You can use CRM and email tools to segment audiences, run communications and build straightforward lifecycle workflows
• Confident working with experts and evidence. You can draw useful insights from specialists and research, communicate findings accurately and distinguish supported claims from overstatement. You do not need a clinical background, but should be comfortable learning complex subject matter
• Organised and collaborative. You work effectively with commercial teams, product and clinical experts, leadership and creative partners, managing competing priorities with sound judgement
• Motivated by the mission. You're excited to make mental healthcare easier to understand and access, and connect strong product marketing and storytelling with meaningful business growth
• Open to candidates in Malaysia (hybrid), Singapore (hybrid), Philippines (remote) and Indonesia (remote)

Responsibilities

• Build buyer and competitive insight through customer conversations, sales feedback and reviews of won and lost opportunities, identifying buying priorities, objections and reasons to choose Intellect
• Own positioning, differentiation and value propositions across Intellect's solutions, tailoring messaging to priority buyer segments and markets
• Lead marketing planning for priority solution launches and updates, defining target audiences, messaging, supporting evidence and sales readiness, with B2B marketing owning acquisition campaign execution
• Bring customer and market insights into discussions with product, clinical and commercial teams to inform how solutions are developed, packaged and communicated
• Personally research, write and edit compelling sales decks, solution materials, customer stories, case studies and campaign content
• Identify barriers to purchase with sales and develop messaging, objection-handling resources and competitive positioning materials that help address them
• Partner with the Clinical team to translate research findings, clinical expertise and customer outcomes into clear, credible evidence that helps buyers evaluate Intellect and supports renewal and expansion conversations
• Keep core materials current and easy to use, assessing their usefulness through adoption, sales feedback and buyer responses
• Own core website content and routine CMS updates, ensuring our solutions, differentiation and customer evidence are clearly presented
• Improve organic discovery through search-informed content and practical on-page SEO, prioritising relevant audiences and commercial intent
• Test approaches to improve visibility in AI-powered search and answer platforms, building on useful, authoritative content and sound SEO foundations
• Use search and content performance to prioritise improvements, working with B2B marketing on conversion and specialists on technical changes
• Maintain a consistent voice and narrative across Intellect's public and client-facing communications
• Collaborate with the Clinical team on research-led content and white papers, bringing buyer-relevant questions into topic planning and turning findings into accessible narratives
• Develop thought leadership, articles and executive content that connect Intellect's expertise and perspectives to the issues facing employers and their people
• Own a focused editorial calendar for organic social and ongoing brand communications, coordinating creative support through to publication
• Develop company announcements, press materials and story angles; coordinate leadership approvals, routine media enquiries and outreach with specialist PR support where needed
• Plan and execute repeatable client programmes, including onboarding communications, newsletters, solution education and engagement journeys
• Personally manage client audience segments, email distribution and straightforward CRM workflows, coordinating targeting and timing with client success
• Develop communications that demonstrate ongoing value and introduce relevant additional services, supporting engagement, renewal and expansion
• Equip client success with reusable templates and materials for account-specific deployment
• Translate business priorities into a focused plan, protecting time for positioning, launches and commercial content alongside recurring communications
• Assess effectiveness through sales adoption, buyer feedback, relevant search visibility, customer engagement and contribution to commercial programmes
• Build reusable assets and workflows, using AI and other tools to improve execution while maintaining accuracy, originality and editorial quality

Skills

Product marketing judgement

Excellent writing

Commercial mindset

Independent ownership

CMS & SEO basics

CRM & email

Research collaboration

Organisational skills

Mission-driven

Job description

Intellect is a global leader in mental health benefits, delivering local, personalised care at scale. We are seeking a product and content marketer to sharpen positioning, own messaging, and drive marketing planning for priority solutions across digital products, care services and enterprise offerings.

You will craft content from sales decks to thought leadership, collaborating with clinical and commercial teams to build credible narratives and strengthen brand and organic visibility.