B2B Product & Content Marketing Strategist

Intellect; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Global company

Generous leave policy

Christmas week off

Medical coverage

Job summary

Intellect is a global leader in mental health benefits, delivering local and personalised care at scale. We are seeking a hands-on Product Marketing & Content Marketing specialist in Malaysia (hybrid) to sharpen positioning, craft credible narratives, and drive demand across digital and enterprise channels.

You will own messaging, develop sales materials, stories, white papers, thought leadership and client communications, collaborating with clinical and product teams to translate research into

Qualifications

• Proven experience in product marketing and messaging development.
• Ability to create compelling content across sales, marketing, and product.
• Strong understanding of SEO and organic visibility tactics.

Responsibilities

• Own product marketing for priority solutions, including go-to-market planning and messaging.
• Produce sales enablement materials, customer stories, case studies and campaigns.
• Manage website content, on-page SEO and AI-search visibility improvements.
• Develop brand communications, thought leadership and PR content with clinical and research input.
• Plan and execute customer marketing programs and lifecycle communications.
• Translate business priorities into a focused plan and measure impact across channels.

Skills

Product marketing

Content writing

SEO

Tools

CMS

Sales enablement

Job description

Intellect is a global leader in mental health benefits, delivering local and personalised care at scale. We are seeking a hands-on Product Marketing & Content Marketing specialist in Malaysia (hybrid) to sharpen positioning, craft credible narratives, and drive demand across digital and enterprise channels.

You will own messaging, develop sales materials, stories, white papers, thought leadership and client communications, collaborating with clinical and product teams to translate research into