Marketing Manager

Staritas International; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Staritas International is seeking a hands-on Marketing Manager to drive regional marketing across the region. You will bridge high-level go-to-market planning with end-to-end execution, building market presence and authority with healthcare stakeholders, and delivering campaigns that feed qualified leads into the BD pipeline.

You will lead demand generation, content creation, field marketing, and brand governance while collaborating with BD, Product, and external partners to accelerate growth.

Qualifications

• 5+ years of B2B marketing experience, preferably in healthcare or medtech
• Bachelor’s degree in marketing, media, MBA in healthcare management, or related qualifications
• Proven ability to operate as a standalone or lean-team marketer
• Experience running lead-generation initiatives supporting business development
• Ability to travel up to 50% of workload

Responsibilities

• Own end-to-end GTM playbooks for new solutions and market entry
• Architect product positioning and customer-facing collateral
• Develop regional marketing plans targeting healthcare segments
• Design and run inbound/outbound campaigns to generate qualified leads
• Partner with BD on deal strategies to accelerate pipeline
• Track ROI, attribution, and funnel metrics; optimize based on data
• Coordinate with internal teams to align marketing milestones with revenue targets
• Manage brand governance across all company touchpoints
• Oversee event logistics for external/internal events
• Drive post-event lead capture and handover to sales

Skills

Demand generation

Go-to-market

Campaign management

Content creation

Brand governance

English proficiency

Team collaboration

Strategic thinking

Education

Bachelor’s degree in marketing/branding/MBA in healthcare management

Job description

We are seeking a hands-on Marketing Manager to drive our regional marketing engine across the region. You will bridge the gap between high-level go-to-market planning and end-to-end operational execution. You will be solely responsible for building our market presence, establishing institutional authority with regional healthcare stakeholders, and executing campaigns that feed qualified leads directly into our BD pipeline.

RESPONSIBILITIES

Demand Generation & Go-to-Market Strategy

• Own the end-to-end GTM playbook for new solution rollouts and new market entry—from setting launch tiering and target segment sizing down to orchestrating cross-functional operational readiness across BD and Product.
• Architect core product positioning, value propositions, and translate high-level frameworks directly into customer-facing narratives, pitch decks, and commercial collateral.
• Develop and execute data-driven regional marketing plans targeting key healthcare segments (Ministries of Health, regulatory bodies, hospital systems, and accreditation agencies) across the region
• Design and run targeted inbound and outbound campaigns to generate qualified commercial leads for the Business Development team.
• Design and execute targeted programs, actively partnering with BD reps on deal pursuit strategies to accelerate pipeline velocity.
• Track campaign ROI, channel attribution, and funnel metrics, continuously optimizing based on performance data rather than guesswork.
• Partner with internal teams to align regional marketing milestones with quarterly revenue and expansion targets.

Content Creation & Thought Leadership

• Translate complex healthcare, safety, and regulatory topics into compelling, plain-English narratives, executive summaries, whitepapers, and infographics.
• Manage day-to-day execution across core digital channels, with an emphasis on LinkedIn, email marketing, and web presence.
• Engage with relevant industry communities, media platforms, and strategic partner organizations for co-marketing and thought leadership placement.

Field Marketing & Event Operations

• Own full-cycle logistics and delivery for external and internal events, including industry conferences, roadshows, client workshops, and exhibitions.
• Handle both the pre-event marketing (promotions, attendee acquisition) and the on-ground tactical work (collateral production, booth setup/teardown, physical asset management, and vendor coordination).
• Drive post-event lead capture and handover processes to ensure event contacts convert into active sales conversations.

Brand Governance & Stewardship

• Act as the regional brand guardian across all company touchpoints to maintain consistent tone, visual identity, and positioning standards.
• Review external-facing collateral, including employer branding assets and HR related postings to ensure compliance with corporate brand guidelines prior to publication.
• Maintain and manage company digital assets, collateral repositories, and vendor relationships.

REQUIREMENTS

• Minimum 5 years of B2B marketing experience, preferably within healthcare, medtech or procurement software, life sciences or professional services.
• Bachelor’s degree in either marketing, media (branding or communication), MBA in healthcare management; or related qualifications.
• Proven track record of operating as a standalone or lean-team marketer capable of handling strategic campaign planning and day-to-day delivery simultaneously.
• Demonstrated experience running lead-generation initiatives that directly support business development team.
• Ability to travel within the territory assigned required. Travelling will be 50% of the workload
• Highly proficient in English.
• Ability to work both in a team and independently, responsible, and accountable.
• Strategic, resourceful, good time management, analytical, and mature