Product Manager

BACTIGUARD ( SOUTH EAST ASIA) SDN. BHD.; Puchong; On-site; MYR 60,000 - 95,000; Full time

Job summary

BACTIGUARD ( SOUTH EAST ASIA) SDN. BHD. is seeking a Product Manager to lead the strategic and commercial management of its portfolio across global markets.

You will balance product strategy, market intelligence, and portfolio execution to drive sustainable revenue, margin and market-share growth. The role requires understanding of customers, clinical workflows, competitive landscape and economics, plus the ability to translate strategy into measurable execution and coordinated launches with

Qualifications

• 3+ years of Product Management / Product Marketing experience, preferably in medical devices, healthcare, life sciences or another regulated industry.
• Demonstrated ability to manage products from strategy through execution, not only campaigns or promotions.
• Strong analytical and strategic-thinking capability, translating data into clear business recommendations.

Responsibilities

• Own and continuously develop the global product strategy for the portfolio, aligned with company priorities.
• Define portfolio positioning, value propositions, target customer segments, priority procedures, and priority markets.
• Develop annual product plans covering growth, market development, product lifecycle and innovation opportunities.
• Build and maintain a structured global competitive intelligence system covering regional competitors.
• Conduct market segmentation, customer insight gathering, competitor benchmarking and opportunity sizing.
• Own the commercial plan for the portfolio, including revenue growth, market-share development and product profitability.
• Develop business cases for new products, line extensions, market entry and portfolio investments.
• Develop the global commercial toolkit to support distributors and Sales teams, including product presentations, battlecards, FAQs and training.
• Lead product launches and major portfolio initiatives from planning through execution and post-launch review.
• Manage the product lifecycle from introduction through growth, maturity, optimisation and discontinuation

Skills

Product management

Market analysis

Strategic thinking

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Life Sciences, Biomedical Science/Engineering, Pharmacy, Nursing or another relevant discipline

Job description

The Product Manager is responsible for the strategic and commercial management of our portfolio across global markets. The role combines product strategy, market intelligence, portfolio management, clinical and product knowledge, commercial planning, distributor enablement, sales support and execution to deliver sustainable revenue, margin and market-share growth. The successful candidate is expected to understand the product, customer, clinical workflow, competitive landscape and economics well enough to make sound recommendations and translate strategy into measurable execution.

Key responsibilities

• Own and continuously develop the global product strategy for the portfolio, aligned with company overall commercial and strategic priorities
• Define portfolio positioning, value propositions, target customer segments, priority procedures, and priority markets
• Develop annual product plans covering growth, market development, product lifecycle and innovation opportunities
• Build and maintain a structured global competitive intelligence system covering relevant regional/local competitors
• Conduct market segmentation, customer insight gathering, competitor benchmarking and opportunity sizing
• Own the commercial plan for the portfolio, including revenue growth, market-share development, gross-margin improvement and product profitability
• Develop business cases for new products, line extensions, market entry and portfolio investments
• Develop the global commercial toolkit required to support distributors and Sales teams, including product presentations, comparison tools, objection handling, battlecards, FAQs and product training
• Lead product launches and major portfolio initiatives from planning through execution and post-launch review
• Manage the product lifecycle from introduction through growth, maturity, optimisation and discontinuation

About you

• Bachelor's degree in Marketing, Business, Life Sciences, Biomedical Science/Engineering, Pharmacy, Nursing or another relevant discipline
• Minimum 3 years of relevant Product Management / Product Marketing experience, preferably within medical devices, healthcare, life sciences or another regulated industry
• Demonstrated ability to manage products from strategy through execution, not only campaign or promotional activities
• Strong analytical and strategic-thinking capability, with the ability to convert data and market information into clear business recommendations
• Strong commercial and business acumen, including understanding of revenue, margin, pricing, forecasting, market share and business cases
• Strong project management and execution skills with the ability to manage multiple stakeholders and deadlines
• Strong communication, presentation and influencing skills
• Willingness and ability to travel when required
• Experience in medical devices, surgical products, wound care, operating-room products or healthcare consumables
• Experience working with distributors and/or international markets

About us

Bactiguard SEA Sdn Bhd is part of Global Marketing, operating within the medical device sector.