Product Manager

BREGO Life Sciences Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

BREGO Life Sciences Sdn Bhd is seeking a Brand Manager to lead strategy and commercial performance for its pharmaceutical portfolio in Malaysia. You will translate market insights and clinical evidence into focused brand plans, set forecasts and manage budgets in collaboration with Sales, Medical, Regulatory, Finance and Supply Chain.

Responsibilities include shaping annual brand plans, launching new products, and delivering evidence-based messaging.

Qualifications

• Bachelor’s degree in Pharmacy, Life Sciences, Business, Marketing or a related field.
• Typically 3–5 years of relevant pharmaceutical product or brand management experience with ownership of brand planning.
• Experience in Orthopaedics or Obstetrics and Gynaecology preferred.
• Demonstrated ability to translate market and sales data into commercial recommendations.

Responsibilities

• Lead annual brand plans with objectives, segments, positioning, growth priorities, budgets and performance measures.
• Identify opportunities across specialties, channels and accounts; prioritise brands based on market potential and resources.
• Recommend pricing, promotional and market access approaches, including hospital listing support where relevant.
• Analyse sales, customer purchasing patterns, market intelligence and competitor activity to identify growth opportunities and performance gaps.
• Lead monthly portfolio reviews, explain drivers of performance and implement corrective actions with clear owners and deadlines.
• Translate brand strategy into campaigns, sales tools, and engagement programmes with Medical and Regulatory input.

Skills

Brand planning

Budget management

Forecasting

Strategic thinking

Analytical skills

Presentation skills

Project management

Stakeholder engagement

Education

Bachelor’s degree

Tools

Excel/Sheets

Presentation tools

Job description

Lead the strategy and commercial performance of an assigned pharmaceutical portfolio. Translate market insights and clinical evidence into focused brand plans, differentiated positioning and effective marketing programmes. Take ownership of portfolio priorities, forecasts and marketing budgets, working closely with Sales, Medical, Regulatory, Finance, Supply Chain and principal partners to deliver sustainable growth.

Key responsibilities

1. Brand strategy and portfolio planning

• Develop and lead annual brand plans with clear objectives, customer segments, positioning, growth priorities, budgets and performance measures.
• Identify opportunities across specialties, channels and accounts; prioritise brands and initiatives according to market potential, commercial impact and available resources.
• Recommend pricing, promotional and market access approaches, including hospital listing support where relevant, for management approval.

2. Market insights and performance analysis

• Analyse sales, customer purchasing patterns, market intelligence and competitor activity to identify growth opportunities and performance gaps.
• Conduct regular field visits with the sales team and engage healthcare professionals to understand prescribing behaviour, treatment barriers and customer needs.
• Lead monthly portfolio reviews, explain the drivers of performance and implement corrective actions with clear owners and deadlines.

3.Marketing execution and sales effectiveness

• Translate brand strategy into actionable campaigns, sales tools, scientific meetings and healthcare professional engagement programmes.
• Develop evidence-based messaging and promotional materials in collaboration with Medical and Regulatory, obtaining required approvals before use.
• Equip the sales team through product and selling-skills training, objection handling and field coaching; align with Sales Managers on targeting and execution.
• Assess programme effectiveness against defined objectives and use the findings to improve future investment.

4.Launches and product lifecycle management

• Lead commercial launch readiness, coordinating positioning, forecasts, training, materials, stock availability and stakeholder responsibilities.
• Manage growth and maturity plans for existing brands, including new segments, indications or product extensions where approved and commercially appropriate.
• Track critical milestones, resolve cross-functional barriers and elevate risks early with recommended solutions.

5.Financial planning and business stewardship

• Prepare sales and demand forecasts with Sales and Supply Chain, documenting assumptions and reviewing actual performance against plan.
• Manage approved marketing budgets and monitor spending, revenue and portfolio profitability with Finance.
• Balance growth investment across brands and programmes; coordinate demand and inventory reviews to support availability and reduce excess or expiry risk.

6.Stakeholder engagement and leadership

• Build professional relationships with key opinion leaders, healthcare professionals and principal partners to support scientific engagement and brand development.
• Present brand plans, performance reviews and business recommendations clearly to management and principal partners.
• Lead cross-functional projects with clear priorities, responsibilities and follow-through; coach junior marketing colleagues where assigned.

7.Compliance and accountability

• Ensure marketing activities follow applicable requirements, approved product information and company policies; coordinate required reviews with Medical and Regulatory.
• Follow company procedures for promptly escalating adverse events and product quality complaints to the responsible teams.
• Take ownership of agreed outcomes, maintain progress visibility and address strategic priorities proactively.

Qualifications and experience

• Bachelor’s degree in Pharmacy, Life Sciences, Business, Marketing or a related field.
• Typically 3-5 years of relevant pharmaceutical product or brand management experience, with demonstrated ownership of brand planning and execution.
• Experience in Orthopaedics or Obstetrics and Gynaecology is preferred.
• Demonstrated ability to manage multiple brands, interpret clinical evidence and translate market and sales data into commercial recommendations.
• Experience in forecasting, budget management, product launches and collaboration with sales teams and external healthcare professionals.
• Strong strategic thinking, analytical, presentation, influencing and project management skills.
• Proficiency in Excel or Google Sheets and presentation tools; able to maintain reliable performance tracking using available systems.
• Willingness to conduct regular fieldwork and travel for customer engagement, training and business activities.