Associate Product Manager

Hong Leong Bank; Malaysia; On-site; MYR 90,000 - 150,000; Full time

Job summary

Hong Leong Bank in Malaysia is seeking an Associate Product Manager (APM) for Deposit Components to drive detailed execution, backlog management, and data-driven improvements within their product area.

You'll collaborate with engineering, design and QA teams in an Agile environment, translate business needs into actionable user stories, conduct market and user insights, and ensure compliance with financial regulations while delivering value to customers.

Qualifications

• Experience in product development or business analysis, preferably in financial services or technology.
• Experience in Agile environments (Scrum/Kanban) and backlog management.
• Experience defining user stories and collaborating with engineering teams.

Responsibilities

• Refine product vision and backlog for deposit components and translate requirements into actionable user stories with acceptance criteria.
• Analyze market trends and user feedback to inform component decisions and priorities.
• Collaborate daily with engineering, design and QA in an Agile framework to deliver features.
• Monitor component metrics and drive data-driven improvements and optimizations.
• Propose innovative features and run experiments related to the component's functionality.
• Ensure features comply with financial regulations and data privacy requirements.

Skills

Analytical thinking

Problem solving

Communication

Agile tools

Product management

Job description

If you are looking to excel and make a difference, take a closer look at us…

Functional (job responsibilities)

The responsibilities of an Associate Product Manager (APM), Deposit Components, are focused on detailed execution, collaboration, and continuous improvement within their assigned product area:

• Component Strategy & Backlog Management:Contribute to the refinement of the product vision and strategy for specific deposit components (e.g., Core Account Management, Transaction Processing, Savings & Goal-Based Products, Low-Cost & Financial Inclusion Products, or Product Security & Compliance). Own, define, and meticulously manage the backlog for their assigned component, prioritizing user stories and initiatives based on business value, customer needs, and technical dependencies. Translate high-level product requirements into detailed, clear, and actionable user stories with acceptance criteria for the development team.
• Customer & Market Insight Application:Conduct detailed analysis of market trends and customer feedback specific to their component area. Support the NGPM in gathering and prioritizing requirements from various stakeholders, focusing on the implications for their assigned component. Actively participate in user interviews, surveys, and usability testing to gain deep insights into end‑user needs and pain points related to their component.
• Agile Development Execution:Collaborate daily with cross‑functional development teams (engineering, design, QA) within an Agile framework (Scrum, Kanban). Serve as the subject matter expert for their component, providing clarity and guidance during sprint planning, daily stand‑ups, and sprint reviews. Oversee the development, testing, and release of features within their component, ensuring quality and adherence to specifications.
• Data‑Driven Optimization:Monitor and analyze performance metrics specific to their assigned component (e.g., usage rates, transaction success rates, customer satisfaction for component‑specific features). Leverage data to identify areas for improvement and inform decisions regarding feature enhancements and optimizations.
• Innovation Support & Experimentation:Research and propose innovative solutions or features for their component, staying informed about relevant FinTech trends and emerging technologies. Support the NGPM in designing and executing experiments (e.g., A/B tests) related to their component's functionality.
• Compliance Adherence:Ensure that all features and processes within their assigned component adhere to relevant financial regulations, data privacy laws, and security standards. Work closely with compliance teams to validate solutions and address any regulatory requirements.
• Cross‑Functional Team Collaboration:Facilitate effective communication and collaboration between the development team and other product owners, as well as broader business stakeholders. Resolve impediments and ensure smooth workflow within their component's development lifecycle.

Experience Minimum of 3‑5 years of experience in product development, business analysis, or a related role, preferably within financial services or a technology‑driven environment. Demonstrated experience working within Agile development teams (Scrum, Kanban). Experience in defining user stories, managing backlogs, and collaborating with engineering teams. Familiarity with conducting user research and analyzing data to inform product decisions.

Special Skills

Strong analytical, problem‑solving, and communication skills. Proficiency in product management and Agile tools. Basic understanding of software development processes and technical concepts. Ability to prioritize and manage tasks effectively.

Key Competencies

Strategic Thinking: Aligning component work with bank strategy. Agile Team Participation: Effective participation in Agile ceremonies and backlog management. Financial Awareness: Understanding financial impact of component decisions. Data‑Driven Support: Using data to inform decisions and identify improvements. Adaptability to Change: Adapting to evolving requirements and processes. Customer Empathy & User Research: Translating customer feedback into features and UX. Business Understanding: Comprehending business context and market dynamics. Technical Communication: Bridging business and technical needs. User Experience Focus: Contributing to intuitive and user‑friendly interfaces. Agile Execution: Managing backlog, sprints, and continuous delivery. Personal Effectiveness: Strong organizational skills, problem‑solving, and continuous learning.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation. Hong Leong Bank ("HLB") stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology. As the service and financial landscape changes rapidly with the ever‑increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement. HLB’s ethos of being Digital‑At‑The‑Core powered by customers‑at‑the‑forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.