Product Lead - Everyday CASA & Payments

HLB; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Hong Leong Bank is seeking a senior product leader to drive strategy for our retail deposits, debit cards and digital wallets, ensuring alignment with BN Malaysia regulations and the bank's Digital-at-the-Core approach.

Collaborate with CRM and Data teams to optimise onboarding, funding and value growth across branches and digital channels, while mentoring junior product managers and guiding cross-functional teams.

Qualifications

• Bachelor’s degree in Business, Finance, Economics, Statistics, Data Analytics.
• 6–10+ years of proven product management experience in Retail Banking, Consumer Deposits, Debit Cards, or Consumer Payments.
• Strong analytical fluency; able to interpret SQL/BI dashboards and cohort analysis.
• Deep knowledge of retail deposit economics, card schemes, payment rails, and BN Malaysia regulations.
• Experience using Design Thinking to shape customer journeys and mentor junior PMs.

Responsibilities

• Lead and enhance the retail CASA suite and build value propositions across FX and multi-currency wallets.
• Leverage LTV, CPA and analytics to optimize acquisition across channels.
• Analyze vintage cohorts and deploy automated onboarding journeys to drive salary crediting.
• Define and scale lifestyle debit card portfolio and digital payment rails.
• Guide product executives and collaborate with Digital Banking, Marketing, Compliance and Ops.

Skills

Product management

Analytics

Cross-functional leadership

SQL

Education

Bachelor’s degree in Business/Finance/Economics/Statistics/Data Analytics

Tools

SQL

CRM platforms

Job description

If you are looking to excel and make a difference, take a closer look at us…

Key Responsibilities

• Product Strategy & Roadmap: Lead and enhance the retail CASA suite (core savings, high-yield lifestyle accounts, junior, and Islamic deposits) and build modern value propositions across FX travel and multi-currency safe wallets.
• Analytics-Driven Acquisition: Leverage customer lifetime value (LTV), cost-per-acquisition (CPA), and response analytics to optimize acquisition across branches, digital channels, and ecosystem partners.
• Customer Primacy & Early Vintage Management: Analyze Month 1 to Month 6 vintage cohorts; partner with CRM and Data teams to deploy automated, trigger-based onboarding journeys that drive salary crediting, recurring billings, and initial funding.
• Debit Cards & Modern Payment Rails: Define and scale the lifestyle debit card portfolio and integrated digital payment solutions (e.g., Apple Pay, UnionPay, cross-border remittance, and alternative digital wallets).
• Cross-Functional Leadership: Guide and mentor product executives and assistant managers while collaborating seamlessly with Digital Banking, Marketing, Segment, Compliance, and Operations to ensure end-to-end alignment with BNM guidelines.

What We Are Looking For

• Education: Bachelor’s Degree in Business, Finance, Economics, Statistics, Data Analytics, or a related field.
• Experience: 6–10+ years of proven product management experience in Retail Banking, Consumer Deposits, Debit Cards, or Consumer Payments.
• Analytical Capability: High analytical fluency; comfortable interpreting SQL/BI dashboards, cohort analysis, and customer segmentation to drive commercial growth.
• Domain Knowledge: Strong grasp of retail deposit economics, card schemes, payment rails (Apple Pay, FPX, card networks), and Bank Negara Malaysia (BNM) regulations.
• Methodology & Leadership: Experience utilizing Design Thinking to build customer journeys and a demonstrated track record of mentoring junior product managers.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve ourmission of infusing diversity in thinking and skillsets into our organisation.Candidatesare assessed based on merit and potential, in line with our mission to attract and recruit the best talent available.Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life‑long learning, achieve their career aspirations and grow talent from within our organisation.