Principal CRM Engineer

StarHub; Petaling Jaya; On-site; MYR 240,000 - 420,000; Full time

Job summary

StarHub is seeking a Principal CRM Engineer to define and evolve the architecture of its core CRM and Order Management platforms powering customer onboarding, sales journeys and fulfilment. You will drive platform modernization, architectural standardization, and system reliability across microservices, data, APIs and orchestration.

The role requires leading engineering teams, guiding architectural decisions, and collaborating with DevOps, product, QA and vendors to enable scalable, end-to-end

Qualifications

• Senior-level software engineering with emphasis on architecture and large‑scale distributed systems.
• Experience in CRM/OM/BSS or related enterprise domains is preferred.
• Proven ability to design, evolve, and operate enterprise platforms.
• Expertise in microservices, API design, data architecture, and performance tuning.
• Hands-on track record of platform modernization and cloud-native transformations.

Responsibilities

• Define and own end‑to‑end architecture of CRM/OM platforms across modules.
• Establish architectural principles, standards, and service contracts across domains.
• Design and optimize workflow orchestration for order lifecycles.
• Drive scalability and performance by addressing bottlenecks in APIs, databases, and workflows.
• Govern data architecture with consistent data flow across systems.
• Set API/integration standards including versioning and idempotency.
• Lead modernization efforts, migrating legacy systems to cloud‑native architecture.
• Reduce technical debt through modularization and standardization of services.
• Define observability and reliability strategies with proactive monitoring.
• Collaborate with DevOps to build scalable cloud‑native solutions (Kubernetes, CI/CD, IaC).
• Act as technical authority in design decisions and architecture reviews.
• Mentor engineers on system design and debugging techniques.
• Influence cross‑functional teams to adopt engineering best practices.
• Work with Product Owners, QA, DevOps, and vendors to ensure end‑to‑end delivery.

Skills

Microservices

Distributed systems

Architecture design

Platform modernization

DevOps practices

Cloud-native

Leadership

System reliability

Tools

Java

Spring Boot

RESTful APIs

Kubernetes

AWS

Job description

The Principal CRM Engineer defines and evolves the architecture of StarHub’s core Customer Relationship Management (CRM) and Order Management (OM) platforms that power customer onboarding, sales journeys, and fulfilment for the Consumer Business.

The role focuses on building a scalable, resilient, and future‑ready CRM/OM platform, ensuring seamless end‑to‑end customerexperiencesand enabling rapid product innovation. Operating within a DevOps model, the Principal CRM Engineer drives platform modernization, architectural standardization, and system‑wide reliability, while guiding engineering teams toeliminatesystemic issues and scale the platform sustainably.

Responsibilities

Define and own the end‑to‑end architecture of CRM/OM platforms across Customer Management, Product Catalogue, Campaigns, Order Management, and Revenue/Billing integration

Establish architectural principles and standards for microservices, API design, workflow orchestration, and data management across CRM/OM domains

Design andoptimizeworkflow orchestration strategies for order lifecycle processes, ensuring scalability and fault tolerance

Drive platform scalability and performance improvements byidentifyingsystem bottlenecks across APIs, databases, and workflows

Define and govern data architecture, ensuring consistency, integrity, and efficient data flow across CRM, provisioning, and billing systems

Establish API and integration standards, including versioning, idempotency, and reliability patterns for internal and external system integrations

Lead platform modernization initiatives, including migration from legacy CRM systems to cloud‑nativeCRM‑based architecture

Reduce technical debt and system complexity by driving modularization, decoupling, and standardization across services

Define and implement observability and reliability strategies across the platform, ensuring proactive monitoring, alerting, and performance optimization

Collaborate with DevOps and platform teams to design scalable cloud‑native solutions using Kubernetes (EKS), CI/CD pipelines, and Infrastructure as Code

Act as the technical authority for design decisions, conducting architecture reviews and ensuring alignment with enterprise architecture and business objectives

Mentor CRM Engineers on system design, architectural thinking, and advanced debugging techniques

Influence cross‑functional teams and stakeholders to adopt consistent engineering standards and best practices

Collaborate with Product Owners, QA, DevOps, and vendors to ensure seamless integration and delivery of end‑to‑end customer journeys

Qualifications

10+ years ofprofessional software engineering experience with a strong emphasis on system architecture and large‑scale distributed systems

Demonstrated ability todesign, evolve, andoperateenterprise‑criticalplatforms, particularly withinCRM,OM,BSS, or comparable domains

• - Microservices and distributed system design
• - API design, integration patterns, and service contracts
• - Workflow driven and orchestration-basedsystems
• Data architecture,modelling, and database performance optimization

Stronghands-ontechnical experience with:

• - Java, Spring Boot, and RESTful APIdesign/development
• - PostgreSQL and/or Oracle, including query optimization and performance tuning
• - Kubernetes based platforms and cloud environments (AWS preferred)
• - Proven experience working in telecom BSS/OSS environments, including CRM, billing, and order management systems
• - Establishedtrack recordof leading platform modernization, large scale refactoring, and transformation initiatives in complex enterprise environments

Preferred Certifications

AWS Certified Solutions Architect (Associate or Professional)