Performance Marketing Specialist

Prism+; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

PRISM+ is seeking a hands-on Performance Marketing Specialist in Kuala Lumpur to execute and optimize campaigns across Meta, Google, and emerging channels. You will manage day-to-day activities within budget, support testing, and assist creative and reporting teams to maintain data hygiene.

You will work closely with the Performance Marketing Manager to ensure campaigns scale across categories like TVs and appliances, with a strong focus on measurement, ROAS, and continuous improvement.

Qualifications

• 2-4 years in performance marketing (DTC or eCommerce preferred).
• Hands-on experience managing campaigns with meaningful budgets.
• Working knowledge of Meta Ads (campaign setup, Advantage+, creative testing execution), and Google (Search, Shopping, PMAX).
• Comfortable with basic commercial concepts (margin, AOV, promos).
• Solid Excel/Sheets skills; GA4 familiarity a plus.

Responsibilities

• Campaign Execution and Optimization: manage day-to-day Meta and Google campaigns within budgets and monitor performance.
• Testing and Channel Support: run A/B tests and explore new channels with hands-on setup.
• Creative Execution Support: brief and coordinate with Creative team; track performance of creatives.
• Reporting and Data Hygiene: maintain dashboards and ensure consistent tagging and UTM hygiene.
• How Success is Measured: accuracy, speed, data reliability, testing throughput, and reduced manual errors.

Skills

Performance marketing

Campaign management

Meta Ads

Google Ads

Excel/Sheets

GA4

Tools

GA4

Job description

PRISM+ is Singapore’s leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand’s mission is to make premium technologies accessible to the masses - disrupting established industries with innovation and value that goes beyond the product. PRISM+ was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances.

Join us at PRISM+ and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow.

Role Summary:

Execute and optimize PRISM+'s performance marketing campaigns across Meta, Google, and emerging channels, reporting to the Performance Marketing Manager. You are the hands-on operator who keeps campaigns running efficiently day-to-day - strong on execution, testing discipline, and data hygiene

You will manage day-to-day campaign execution within an established budget framework, support incrementality testing, and help maintain the systems that let PRISM+ scale across categories (TVs, appliances, smart home).

1) Campaign Execution and Optimization

• Execute and manage day-to-day campaigns across Meta and Google (Search, Shopping, PMAX, Demand Gen) within budgets
• Monitor daily/weekly performance and flag anomalies or optimization opportunities promptly
• Support MER and contribution margin tracking (not just platform-reported ROAS) by pulling and organizing the data
• Execute prospecting, retargeting, and mega sale/event campaigns (11.11, BFCM, etc.) as briefed

2) Testing and Channel Support

• Run structured A/B tests on audiences, placements, and bids under the Manager's testing roadmap
• Support exploration of new channels (TikTok, affiliates, marketplaces) with hands-on setup and monitoring
• Maintain weekly optimization cadence - bid adjustments, budget pacing, audience refresh

3) Creative Execution Support

• Brief and coordinate with the Creative team on asset requests based on performance data
• Tag, track, and report on creative performance (hooks, formats, angles)
• Flag creative fatigue and refresh needs based on frequency/CTR trends

4) Reporting and Data Hygiene

• Maintain accurate, up-to-date performance reporting across Meta, Google, GA4, and Shopify/Salesforce
• Ensure tracking, naming conventions, and UTM hygiene are consistent across campaigns
• Prepare data views (CAC, spend efficiency, channel performance) for the Manager's review - not final strategic interpretation
• Support QA on new campaign launches before go-live

How Success is Measured

• Campaign execution accuracy and turnaround speed
• Data/reporting hygiene and reliability
• Testing throughput (number of tests run, not necessarily strategic direction)
• Responsiveness to performance anomalies
• Reduction in manual errors (tracking, tagging, budget pacing)

• 2-4 years in performance marketing (DTC or eCommerce preferred)
• Hands-on experience managing campaigns with meaningful budgets
• Working knowledge of Meta Ads (campaign setup, Advantage+, creative testing execution), and Google (Search, Shopping, PMAX)
• Comfortable with basic commercial concepts (margin, AOV, promos) - doesn't need to have made pricing/bundle calls, but should understand why they matter
• Solid Excel/Sheets skills for pulling and organizing performance data; GA4 familiarity a plus

Strong Plus

• Experience in consumer electronics or high-consideration products
• Familiarity with Shopee, Lazada, TikTok Shop ecosystems
• Exposure to A/B testing frameworks (even if not full incrementality/MMM design)
• Basic creative briefing experience - has given feedback to designers/video editors before, not just executed media buys