Paid Performance Specialist (Remote/WFH)

VELOCE GLOBAL PTE. LTD.; Kuala Lumpur; Remote; MYR 163,000 - 286,000; Full time

Job summary

VELOCE GLOBAL PTE. LTD. is seeking a Paid Performance Specialist to own paid media acquisition remotely. You will scale Meta Ads and TikTok Shop GMV Max, with basic Google Ads management and real-time analytics leadership.

You will also optimize CRM/email flows, collaborate with creative teams, and present findings to management. This remote role requires strong analytical skills and a track record of six-figure budgets in ecommerce environments.

Qualifications

• At least 2 years of hands-on experience running performance marketing for DTC or ecommerce brands.
• Proven track record with high ad budgets and scaling six-figure monthly spend.
• Deep platform expertise in Meta Ads Manager, TikTok Ads, and Google Ads.

Responsibilities

• Own paid media acquisition engines, primarily Meta Ads and TikTok Shop GMV Max.
• Set up and manage Google Search/Shopping/PMax campaigns to capture high-intent demand.
• Optimize campaigns to lower CPA and boost ROAS across channels.
• Collaborate with content/design to brief high-performing ad creatives.
• Plan campaigns around key sales events and seasonal peaks.
• Maintain tracking, UTM parameters, and pixel mappings for real-time dashboards.
• Analyze CRM and email flows to identify quick wins and retention improvements.
• Prepare weekly ROAS/CPA updates and recommendations to management.

Skills

Paid media

Meta Ads Manager

TikTok Ads

Google Ads

GA4

Shopify Analytics

Klaviyo

Budget management

Tools

TikTok Shop GMV Max

GA4 Dashboards

Job description

Paid Performance Specialist (Remote/WFH)

Location: Remote / Fully WFH
Type: Full-time
Experience: At least 2 years

About the role

You will take full ownership of our paid media acquisition engines - primarily scaling Meta Ads and TikTok Shop (GMV Max); while managing basic Google Search/Shopping campaigns to capture high-intent demand. You won't be bogged down by manual reporting spreadsheet work; instead, you will leverage our real-time analytics dashboards to conduct deep-dive analyses, answer critical business growth questions, and present strategic recommendations directly to management. Beyond paid acquisition, you will serve as an internal strategic eye for our CRM & Email channels, identifying low-hanging fruit, flow optimisations, and quick wins to boost customer lifetime value (LTV). If you are an analytical, scrappy performance marketer who thrives on managing six-figure budgets, testing creative angles, and constantly finding ways to lower CPA, this role offers high leverage and direct business impact.

This is a remote position. You will work closely with our HQ team in Singapore and are expected to maintain seamless communication and collaboration with the team.

Key responsibilities

Paid Media Management (Primary Focus)

Meta & TikTok Ownership: End-to-end management, planning, launching, and continuous optimization of high-scale campaigns across Meta Ads and TikTok Shop (GMV Max).

Basic Google Ads Management: Set up and manage fundamental Google Search/Shopping/PMax campaigns to capture high-intent demand (advanced experience not required, but you should be eager to test and learn).

High-Budget & Scaling Operations: Manage day-to-day budget allocation, pacing, and scaling strategies across channels to reliably lower CPA and boost ROAS.

Creative Strategy & Briefing: Partner closely with the content/design team to brief scroll-stopping ad creatives, hook variations, user-generated content (UGC), angles, and offer testing.

Campaign & Peak Season Planning: Execute high-converting campaign pushes around key sales events, promotional launches, and seasonal peaks.

Data-Driven Optimization: Make swift budget reallocations based on real-time performance data and algorithm shifts.

Audit & Optimization Strategy: Analyse our existing CRM and email setups (campaigns, flows, segmentations) to spot quick wins, low-hanging fruit, and areas for performance uplift.

Research & Ideation: Research industry benchmarks and suggest high-impact improvements—such as adding new automated flow triggers, structural layout enhancements, or copy/subject line test ideas.

Funnel & Retention Efficiency: Collaborate with the team to increase customer lifetime value (LTV) and shift our overall revenue mix to reduce long-term reliance solely on paid acquisition.

Tracking, Attribution & Analytics

Tracking & Attribution Discipline: Maintain clean tracking setup, UTM parameters, and pixel event mapping across all active acquisition channels to ensure real-time dashboard data stays accurate and reliable.

Deep-Dive Analysis & Reporting: Leverage our real-time dashboards (GA4, ad platforms, and Shopify analytics) to conduct deep-dive analyses, spot performance trends, and answer key business questions behind the numbers.

Executive Performance Reviews: Prepare and present weekly findings, ROAS/CPA movements, and actionable growth recommendations directly to management—explaining what happened, why it happened, and what we should do next.

Conversion Rate Collaboration: Partner with the e-commerce team to translate data insights into on-site improvements—aligning landing pages, offer angles, and customer journey touchpoints to maximize traffic conversion.

Requirements

At least 2 years of hands‑on experience running performance marketing / paid ad campaigns specifically for direct-to-consumer (DTC) or e-commerce brands.

Proven track record with high ad budgets: Comfortable and experienced in scaling six-figure monthly spend without sacrificing efficiency.

Deep platform expertise in Meta Ads Manager and TikTok Ads / TikTok Shop GMV Max.

Foundational Google Ads understanding: Basic working knowledge of Google Search/Shopping/PMax setup with a willingness to test and learn.

Added bonus: Solid grasp of CRM & Email principles: Ability to analyze DTC email/CRM setups (e.g., Klaviyo or similar tools) to identify retention gaps and growth opportunities.

Strong analytical capability: Comfortable navigating GA4, Shopify Analytics, and ad manager dashboards to distill insights into clear action points.

Creative mindset: Understands what makes ad creative perform, including hook rate, hold rate, offer structure, and messaging alignment.

Self-starter & Scrappy: Agile, data-focused, and comfortable taking full ownership of performance metrics in a fast-paced environment.