Performance Marketing Manager: Growth & ROI Architect

foodpanda; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

foodpanda in Kuala Lumpur is seeking a Manager, Performance Marketing to lead paid campaigns across APAC and Europe. You will own budgets, drive high-ROI opportunities, and leverage AI to streamline workflows.

Teaming across regions, you’ll design experiments and present actionable ROI-focused recommendations to improve acquisition and retention. The role requires 5+ years in performance marketing with strong analytics, English fluency, and demonstrated ability to manage large budgets in

Qualifications

• 5+ years of hands-on experience managing performance marketing campaigns (Web & App) across major channels.
• Direct experience with app performance marketing and/or paid social platforms (e.g. Google App Campaigns, Apple Search Ads, Meta, TikTok).
• Solid working knowledge of analytics tools (Google Analytics, Adjust, Appsflyer).
• Working knowledge of pixel and mobile app measurement and ability to resolve ad operations issues that affect tracking.
• Experience with additional performance channels/tools (e.g. Snapchat, Smartly, Google Display) is a plus.
• Proven track record of managing significant marketing budgets and optimizing campaigns at scale.
• Familiarity with performance KPIs (CPA, CPC, CPI, CPM, Attribution, LTV).
• Understanding of A/B testing, multivariate testing, and incrementality is a plus.
• Analytical and structured way of working, with strong logical thinking.
• Verbal & written fluency in English
• You are highly proactive and well-organised, and thrive in fast-paced environments.

Responsibilities

• Be responsible for performance marketing campaigns across 16 markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels.
• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities
• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration)
• Work cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices
• Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning
• Using data analytics, provide analysis to give stakeholders a clear view on media channel performance and ROI

Skills

Performance marketing

Paid search

Paid social

Analytics tools

A/B testing

Budget management

Data-driven decisions

English fluency

Tools

Google Analytics

Adjust

Appsflyer

Apple Search Ads

Job description

foodpanda in Kuala Lumpur is seeking a Manager, Performance Marketing to lead paid campaigns across APAC and Europe. You will own budgets, drive high-ROI opportunities, and leverage AI to streamline workflows.

Teaming across regions, you’ll design experiments and present actionable ROI-focused recommendations to improve acquisition and retention. The role requires 5+ years in performance marketing with strong analytics, English fluency, and demonstrated ability to manage large budgets in