Performance Marketing Lead — Global B2B Growth

Finmo; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Finmo in Malaysia is seeking a Digital Marketing Manager to own the performance engine across paid and organic channels. You’ll run LinkedIn, Google, and Meta campaigns, build audiences beyond basics, refine ad copy, and ensure HubSpot is the single source of truth for leads and pipeline.

You’ll own SEO/AEO, landing pages, and CMS experimentation, with a strong focus on APAC and EU markets. Expect ongoing A/B tests, clear CPL, sign‑ups, and demo targets, plus close collaboration with product and

Qualifications

• 6–10 years in B2B digital or performance marketing, with hands-on experience managing paid campaigns across LinkedIn, Google, and Meta.
• Strong experience with HubSpot and CRM data hygiene, reporting, and attribution.
• Proven ability to drive CPL, sign-ups, and demo targets while continuously improving ROI.

Responsibilities

• Own Paid performance — LinkedIn, Google, Meta: strategy, budget pacing, and daily optimization.
• Own Organic visibility — SEO and AEO, keyword mapping, content optimization, and technical health.
• HubSpot as the single source of truth: campaigns, attribution, lifecycle stages, and reporting.
• Website/CMS: conversion-focused landing pages, pages structure, and A/B testing.
• Digital tooling: audience building, data enrichment, and outbound enablement for multi-geo campaigns.

Skills

LinkedIn Ads

Google Ads

Meta Ads

SEO

AEO

HubSpot

CRM

Landing Pages

A/B Testing

Copywriting

Analytics

Tools

CMS

Job description

Finmo in Malaysia is seeking a Digital Marketing Manager to own the performance engine across paid and organic channels. You’ll run LinkedIn, Google, and Meta campaigns, build audiences beyond basics, refine ad copy, and ensure HubSpot is the single source of truth for leads and pipeline.

You’ll own SEO/AEO, landing pages, and CMS experimentation, with a strong focus on APAC and EU markets. Expect ongoing A/B tests, clear CPL, sign‑ups, and demo targets, plus close collaboration with product and