Global Performance Marketing Lead

Publicis Groupe; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Generous leave entitlements

Hybrid working schedule

Phone allowance

Medical coverage

Job summary

Publicis Groupe ANZ Kuala Lumpur seeks a Global and Regional Client Lead to drive strategy and execution for local paid online acquisition campaigns across Facebook, Google, and programmatic channels. You will lead cross‑functional teams, manage client relationships, and own revenue and KPI outcomes.

The role combines leadership with hands-on execution, requires 3 years in digital marketing, strong analytical skills, and experience in growth‑stage companies.

Qualifications

• BA/BS or equivalent working experience.
• 3 years’ experience in digital marketing.
• Strong experience with performance marketing and online acquisition tools and networks.
• Entrepreneurial mindset and willing to get hands dirty.
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them.
• Excellent time management and organisation skills, comfortable in meeting tight deadlines.
• Strong leadership abilities and track-record of hitting targets with limited resources/budget.
• Previous experience working in a startup or dynamic high-growth company a plus.

Responsibilities

• Help in the strategy for local paid online acquisition and execute all local paid online acquisition efforts across platforms (Facebook, Google Ads, SEM, GDN).
• Collect data and track the performance of all marketing activities and channels against KPIs.
• Manage day-to-day workflow and setup for campaigns across platforms.
• Provide analysis on performance and adjust campaigns to meet objectives.
• Engage with account teams to ensure alignment with clients and deliverables.
• Troubleshoot technical issues on campaigns and optimize for conversions.
• Innovate to improve performance, growth and profitability across channels.
• Share best practices with peers and mentor team members across platforms.

Skills

Digital marketing

Performance marketing

Leadership

Data analysis

Time management

Education

BA/BS or equivalent

Tools

Advertising networks

Job description

Publicis Groupe ANZ Kuala Lumpur seeks a Global and Regional Client Lead to drive strategy and execution for local paid online acquisition campaigns across Facebook, Google, and programmatic channels. You will lead cross‑functional teams, manage client relationships, and own revenue and KPI outcomes.

The role combines leadership with hands-on execution, requires 3 years in digital marketing, strong analytical skills, and experience in growth‑stage companies.