Performance Marketing Manager

Kredence Creative Solutions Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Kredence Creative Solutions Sdn Bhd is seeking a Performance Marketing Manager to drive growth across paid, owned, and earned channels. You will lead a cross-functional squad, aligning strategic initiatives with day-to-day operations while enforcing SOPs to maintain high quality and zero drift.

The role requires 6–8 years of hands-on digital growth experience in an agency, strong analytics, and the ability to translate performance strategies into clear ROI narratives for key accounts.

Qualifications

• Bachelor’s degree or higher in a related field.
• 6–8 years hands-on digital growth experience across paid media, content marketing and owned distribution channels within an agency environment.

Responsibilities

• Evaluate, architect, and execute holistic digital distribution strategies across paid media, owned channels, and earned digital spaces.
• Direct full-funnel content strategies to map messaging and assets to user journeys.
• Proactively expand channel mix to maximize distribution coverage and customer acquisition.
• Develop proposals based on briefs and provide technical knowledge support in client pitches.
• Establish multi-channel attribution and analytics frameworks to measure performance and content effectiveness.
• Lead client status calls and reviews, presenting cross-channel insights and scale roadmaps.
• Monitor metrics and apply data-driven optimizations to maximize client ROI.
• Audit daily activities to enforce agency SOPs and ensure quality control.

Skills

Digital growth

Paid media

Content marketing

Analytics & attribution

Education

Bachelor's degree in Marketing, Advertising, Mass Communications, Public Relations, Business Administration or a related field

Tools

GA4

Triple Whale

Northbeam

Hotjar

Optimizely

Looker Studio

ClickUp

Asana

Notion

Claude

ChatGPT

Higgsfield

Job description

A Performance Marketing Manager serves as both a strategic growth engineer and the operational anchor of a dedicated client delivery squad. Balancing growth marketing strategy across paid, owned, and earned digital distribution channels with day-to-day team coordination, workflow compliance, and account health, this role functions as the primary enforcer of agency-wide Standard Operating Procedures (SOPs) within the team to ensure consistency, high quality, and zero operational drift. The role directs a cross-functional squad of content strategists and distribution specialists to build and execute multi-channel growth campaigns. Serving as a critical feedback loop between ground-level execution and senior leadership, the manager actively identifies process bottlenecks and proposes data-backed SOP enhancements while acting as a trusted senior growth partner who translates holistic performance-based strategies into clear business ROI narratives for key accounts.

Key responsibilities

Evaluate, architect, and execute holistic digital distribution strategies across paid media, owned channels (SEO, email, organic social), and earned digital spaces (influencer, PR, affiliate networks)

Direct full-funnel content strategies to ensure messaging, creative assets, and landing page experiences map seamlessly to user journeys across all distribution platforms

Proactively discover, experiment with, and expand the channel mix to maximize overall distribution coverage and customer acquisition

Develop proposals based on briefs received and attend client pitchings together with the Business Development team to provide technical knowledge support where required

Establish comprehensive multi-channel attribution and analytics frameworks to accurately measure performance, conversion pathways, and content effectiveness

Lead client status calls and business reviews alongside Business development/ Account manager, presenting cross-channel performance insights, content testing frameworks, and scale roadmaps

Monitor and evaluate metrics continuously, applying data-driven optimizations to maximize client return on investment

Audit daily activities to enforce strict compliance with agency standards, including workflow tagging, quality assurance pre-launch checklists, and client communication protocols

Oversee project tracking boards and resource management tools to maintain capacity balance, remove operational blockers, and ensure SLA compliance

Manage and forecast cross-channel marketing budgets, allocating spend dynamically across channels to optimize cost efficiency and client account growth

About you

Bachelor's degree in Marketing, Advertising, Mass Communications, Public Relations, Business Administration or a related field

Minimum 6 – 8 years of hands-on digital growth experience across paid media, content marketing, and owned distribution channels within an agency environment

Proven expertise building full-funnel content and distribution strategies across paid networks, search, email lifecycle, and organic social ecosystems

Strong technical mastery of web analytics tools (GA4), cross-channel attribution modeling (Triple Whale, Northbeam), CRM platforms, CRO Tools (Hotjar, Optimizely) and performance dashboards (Looker Studio)

Proficiency in project management and operations platforms (ClickUp, Asana, Notion) using agile execution frameworks

Comfortable with building automation frameworks and workflows using AI tools (ie. Claude, ChatGPT, Higgsfield)

High attention to detail with an inherent commitment to procedural compliance, documentation, and quality control housekeeping

Demonstrated ability to identify operational bottlenecks and propose pragmatic, standardized process solutions

Exceptional written and verbal communication skills for client partnership and internal team alignment

Adaptability to work within structured agency guidelines while continuously refining strategies as digital platform algorithms evolve the business