Performance Marketing Executive

Healthcare360 Sdn Bhd; Subang Jaya; On-site; MYR 89,000 - 134,000; Full time

Benefits offered by this job

Profit-sharing bonuses

Staff discounts

Complimentary premium clinic treatment

Job summary

Regions Clinic is seeking a data-driven Media Buyer to take ownership of our digital acquisition across Meta and TikTok. You will manage daily budgets, run AB tests, and direct creatives to improve results while collaborating with sales and front desk to track lead quality to walk-ins.

The ideal candidate has hands-on Meta Ads Manager and TikTok experience, deeply analyzes ROI metrics, and makes data-driven decisions to optimize campaigns. This role offers growth within a growing clinic network.

Qualifications

• Proven hands-on experience navigating Meta Ads Manager & TikTok.
• Analytical mindset focused on tracking ROI, CPC, CTR, CPL.
• Data-driven marketing decisions based on metrics and numbers.
• Bonus: experience in aesthetic/healthcare or retail is advantageous.

Responsibilities

• Campaign Management: Manage daily Meta Ads budgets across branches using ABO.
• Conversion Optimization: Run AB testing on localized CTWA campaigns to reduce CPL.
• Creative Direction: Guide internal creative team on assets to improve performance.
• Lead Tracking: Coordinate with sales and front desk to track lead quality to walk-ins.

Skills

Meta Ads Manager

TikTok Ads

A/B Testing

Data Analysis

ROI Tracking

Tools

Facebook Ads Manager

TikTok For Business

Job description

Regions Clinic is an expanding Aesthetic and Skin Laser Clinic in Klang Valley. We need a data-driven Media Buyer - not just a generic social media manager - to take ownership of our digital acquisition.

Responsibilities

Campaign Management: Manage dedicated daily Meta Ads budgets across our branches using Ad Set Budget Optimization (ABO).

Conversion Optimization: Execute continuous A/B testing on localized Click-to-WhatsApp (CTWA) campaigns to drive down our Cost-Per-Lead (CPL).

Creative Direction: Analyze ad performance data and direct our internal creative team (video editors and designers) on exactly what assets need to be produced to improve ad performance.

Lead Tracking: Work closely with our sales and front desk teams to track the quality of leads from the initial click to the physical clinic walk-in.

Requirements

Proven, hands-on experience navigating the backend of Meta Ads Manager (Facebook & Instagram) & TikTok.

A highly analytical mindset focused on tracking ROI, CPC, CTR, and CPL.

Someone who makes marketing decisions based on data and numbers.

Bonus: Experience in the aesthetic, beauty, healthcare, or retail industry is a strong advantage.

Why Join Us? (Benefits)

Performance Bonuses: Profit-sharing when branches hit their revenue targets.

Aesthetic Perks: Enjoy generous staff discounts and complimentary premium clinic treatments.

Career Growth: Be the foundational member of the marketing department in a growing, well-funded clinic chain.