Performance Marketer

ADspace; Johor Bahru; On-site; MYR 67,000 - 134,000; Full time

Job summary

ADspace in Johor Bahru is seeking a full-time Performance Marketer to plan, launch, optimize, and report on digital advertising campaigns across Meta, Instagram, TikTok, and other channels for Malaysia and Singapore.

You will manage paid media, monitor KPIs, run A/B tests, adjust targeting and budgets, and collaborate with account managers, designers, and copywriters to ensure campaigns meet client goals and brand positioning.

Qualifications

• Experience in setting up and optimizing digital advertising campaigns across platforms.
• Strong analytics to track KPIs and draw insights.
• Ability to research audiences and translate insights into media strategies for Malaysia/Singapore.
• Collaborate with creative teams on ad copy, visuals and landing pages to improve conversions.
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan, launch, and optimize paid media campaigns across Meta, Instagram, TikTok, and other channels.
• Monitor performance metrics and run A/B tests to improve results.
• Adjust targeting, budgets, and creatives to achieve client KPIs.
• Prepare clear performance reports with insights and recommendations.
• Collaborate with account managers, designers, and copywriters to align strategies.

Skills

Digital advertising

Campaign optimization

Analytics & KPIs

Audience research & targeting

Creative collaboration

Communication & stakeholder mgmt

Performance marketing experience

A/B testing

Budget management

Education

Diploma/Degree in Marketing/Communications/Business

Tools

Ads Manager

Google Analytics

Similar platforms

Job description

Company Description

ADspace is a full-service digital marketing and advertising agency serving clients across Malaysia and Singapore. The team partners with brands ranging from established market leaders to emerging startups in sectors such as property development, F&B, retail, wellness, lifestyle, automotive, and tech.

ADspace specializes in translating brand identity into strategic, creative communication across key platforms including Meta, Instagram, TikTok, XiaoHongShu, and others. Rather than applying one-size-fits-all solutions, the agency approaches each brief with audience-first thinking and tailored strategies that aim to earn attention, not just buy it. This philosophy, captured in the idea of "Advertise Differently," shapes how ADspace designs campaigns and delivers measurable impact for clients.

Role Description

This is a full-time, on-site Performance Marketer role based in Johor Baharu. The Performance Marketer will plan, launch, optimize, and report on digital advertising campaigns across platforms such as Meta, Instagram, TikTok, and other relevant channels for the Malaysian and Singapore markets.

Day-to-day responsibilities include setting up and managing paid media campaigns, monitoring performance metrics, running A/B tests, and adjusting targeting, budgets, and creatives to achieve client KPIs. The role involves collaborating with account managers, designers, and copywriters to align performance strategies with broader campaign objectives and brand positioning.

The Performance Marketer will also prepare clear performance reports, provide insights and recommendations, and contribute to continuous improvement of ADspace's advertising methodologies.

Qualifications

• Candidates should possess strong skills in digital advertising campaign setup, optimization, and analysis across key platforms (e.g., Meta, Instagram, TikTok).
• Candidates should possess skills in performance analytics, including interpreting data, tracking KPIs, and using tools such as Ads Manager, Google Analytics, or similar platforms.
• Candidates should possess skills in audience research, segmentation, and targeting, with the ability to translate insights into effective media strategies for Malaysia and Singapore.
• Candidates should possess skills in collaborating with creative teams on ad copy, visuals, and landing pages to improve conversion rates and campaign effectiveness.
• Candidates should possess strong communication and stakeholder management skills, including the ability to present findings and recommendations clearly to internal teams and clients.
• Relevant experience in performance marketing, growth marketing, or digital media buying within an agency or brand environment is beneficial.
• A diploma or degree in Marketing, Communications, Business, or a related field is advantageous, along with familiarity with A/B testing, funnel optimization, and budget management.
• An analytical mindset, attention to detail, and a willingness to continuously learn and adapt to platform changes and new tools are important for success in this role.