Paid Media Specialist - FX Trading

OX Human Resources Consultancies; Kuala Lumpur; On-site; MYR 50,000 - 90,000; Full time

Job summary

OX Human Resources Consultancies is seeking a creative and detail-oriented Paid Media Specialist to drive our social media strategies and campaigns across platforms. The role involves creative strategy, ad creation, and design coordination with strong data analytics.

You will collaborate with agencies, manage campaigns across Meta, TikTok, and other DSPs, and report on key metrics to optimize performance.

Qualifications

• Paid media campaign planning experience across multiple platforms.
• Ability to analyze data and report on campaign performance.
• Strong coordination with creative and design teams.

Responsibilities

• Develop and implement strategies aligned with company objectives.
• Execute campaigns across multiple social media channels to drive engagement and conversions.
• Create strategies to boost brand visibility and collaborate with social media teams on effective ad content.
• Collaborate with design teams to ensure engaging and visually appealing ads.
• Monitor and adjust ad strategies based on performance metrics.
• Conduct competitor research and prepare reports.
• Analyze campaign data to assess performance and generate reports on key metrics.
• Work with external agencies to align campaigns and achieve results.

Skills

Paid Media Campaign Planning

Multi-Platform Ads Management

Data Analytics and Reporting

Job description

We are seeking a creative and detail-oriented Paid Media Specialist to drive our social media strategies and campaigns across various platforms. The ideal candidate will have expertise in creative strategy, ad creation, and design coordination, along with strong skills in competitor research, data analytics, and multi-platform ad management. This role involves collaborating with agencies to enhance our social media presence and performance.

Key Responsibilities:

• Paid Media Campaign Planning:
• Develop and implement strategies aligned with company objectives.
• Execute campaigns across multiple social media channels to drive engagement and conversions.
• Creative Strategy Development: Create strategies to boost brand visibility and collaborate with social media teams on effective ad content.
• Ads Creation and Design Coordination: Collaborate with design teams to ensure engaging and visually appealing ads.
• Multi-Platform Ads Management:
• Assist in managing ads across platforms and communities with Meta and Tiktok account managers.
• Monitor and adjust ad strategies based on performance metrics.
• Competitor Research and Reporting: Conduct research to identify industry trends and opportunities, and prepare reports.
• Data Analytics and Reporting: Analyze campaign data to assess performance and generate reports on key metrics.
• Collaboration with Agencies: Work with and manage external agencies to ensure campaign alignment and achieve results.

Key Skill Requirements:

• Paid Media Campaign Planning
• Multi-Platform Ads Management
• Data Analytics and Reporting

Preferred Qualifications:

• At least 2-3 years of experience with Meta, TikTok, Twitter(X) or DSP ads.
• Experience in industries like finance, trading platforms, or gaming.
• Strong organizational and communication skills.
• Ability to work both independently and collaboratively.