Paid Media Executive

Hybrid; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Benefits offered by this job

Ongoing training and professional growth

Team events and social activities

Incentive schemes and financial advice

Job summary

A dynamic marketing agency in Kuala Lumpur is seeking a Paid Media Executive to manage and optimize paid advertising campaigns for global clients. The ideal candidate will have at least 3 years of experience in PPC campaign management across platforms like Google Ads and Meta. This role offers a chance to collaborate with talented professionals and join a company focused on innovation and career growth.

Qualifications

• Minimum of 3 years of experience in planning and optimizing paid advertisements.
• Experience in conversion tracking setup and troubleshooting.
• Ability to work strategically and add market insight.

Responsibilities

• Develop and manage paid advertising campaigns.
• Monitor and optimize campaign performance.
• Analyze data to improve campaign performance metrics.

Skills

Paid advertising strategy

Campaign management

Data analysis

Client communication

Tools

Google Ads

Meta Ads

GA4

Tag Manager

Job description

The role

We are looking for an experienced Paid Media Executive to create and develop Search, Social and Programmatic plans and campaigns for our Global clients, and then own the ongoing campaign management to exceed KPIs.

Responsibilities

Develop plans and manage the buying of paid advertising campaigns across Google Ads and ideally have experience working with Meta, TikTok, Twitter and other leading social advertising platforms.

Handle the day-to-day management and optimisation of Search, Programmatic, Display, etc. campaigns for our clients.

Give recommendations and build campaigns - executing paid media campaigns to an industry-standard best practice

Use analytics to report to produce reports to analyse the performance of paid campaigns and promotions

Monitor KPIs for campaigns and develop recommendations to improve them

Be capable of analysing data to draw conclusions on campaign performance and recommend improvements that will help achieve commercial goals, i.e. incremental sales growth, new customer acquisition etc

Be confident in delivering paid media insights to clients when required

Take campaign learnings to inform media planning decisions and feed into the overarching media strategy

Support the business in keeping constantly informed of the latest developments in the Paid Media analytics, bringing those to the wider team

Requirements

Minimum of 3 years of experience in planning, managing, and optimising paid advertisements/PPC campaigns.

Experience in setting up and troubleshooting conversion tracking in GA4, Tag Manager, and other paid online advertising platforms.

Experience working with large client accounts to research, plan, optimise, and complete paid media campaigns.

Must be able to take a strategic approach with the ability to add market knowledge, insight, and intelligence.

Prior experience working across multiple platforms in an agency environment is also desirable.

‘Your Career at Hybrid’ Programme which include clear career pathways, ongoing training, and professional growth

Be part of a creative powerhouse committed to delivering exceptional work

Innovate with a fast-growing company

Regular team events, exciting incentives, and social activities

Incentive schemes, financial advice and company pension contributions

Collaborate with talented professionals from around the world