Social Media Specialist

Cirćuloc; Johor Bahru; On-site; MYR 56,000 - 100,000; Full time

Job summary

Circuloc Marketing in Malaysia is seeking a creative Social Media Specialist to manage client accounts across Facebook, Instagram, TikTok, and Xiaohongshu (XHS). You will develop content strategies, coordinate execution, and optimise Meta Ads campaigns to drive reach, engagement and conversions.

The ideal candidate has hands-on experience with Meta Ads Manager, strong understanding of platform nuances, and the ability to translate client goals into compelling content plans while collaborating

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Advertising, Business, Digital Marketing, or a related field.
• Hands-on experience with Meta Ads Manager is required.
• Ability to independently set up, manage, monitor, and optimise Meta advertising campaigns.

Responsibilities

• Manage clients’ social media platforms including Facebook, Instagram, TikTok, and Xiaohongshu (XHS).
• Develop monthly social media strategies, content calendars, campaign ideas, and content directions based on client objectives.
• Research competitors, industry trends, audience behaviour, trending topics, sounds, formats, and content opportunities.

Skills

Social media strategy

Multi-platform management

Analytics & reporting

Client communication

Education

Diploma or Degree in Marketing or related field

Tools

Canva

CapCut

Job description

Circuloc Marketing is looking for a creative, proactive, and results-driven Social Media Specialist to join our team.

You will be responsible for managing multiple client accounts across Facebook, Instagram, TikTok, and Xiaohongshu (XHS), developing content strategies, coordinating content execution, and managing Meta Ads campaigns.

We are looking for someone who understands that social media is more than just posting content — you should be able to understand a client’s business objectives, develop the right content direction, analyse performance, and use both organic content and paid advertising to achieve results.

Key Responsibilities

• Manage clients’ social media platforms including Facebook, Instagram, TikTok, and Xiaohongshu (XHS).
• Develop monthly social media strategies, content calendars, campaign ideas, and content directions based on client objectives.
• Research competitors, industry trends, audience behaviour, trending topics, sounds, formats, and content opportunities.
• Plan different content formats including static posts, carousels, reels, TikTok videos, XHS posts, campaigns, and promotional content.
• Adapt content strategies according to the behaviour and requirements of each platform rather than simply cross-posting the same content.
• Prepare clear creative briefs and work closely with designers, videographers, editors, copywriters, and other team members.
• Coordinate content production, approvals, scheduling, and publishing.
• Ensure all assigned client accounts are consistently updated according to the agreed content calendar.
• Monitor account performance and recommend ways to improve reach, engagement, follower growth, and conversions.
• Assist with community management including monitoring comments, messages, and audience feedback where required.

Meta Ads Management

• Independently plan, set up, manage, and optimise campaigns through Meta Ads Manager.
• Manage campaigns across Facebook and Instagram based on objectives such as awareness, engagement, traffic, messages, leads, and conversions.
• Develop suitable campaign structures, targeting strategies, and audience segmentation.
• Build and manage interest-based audiences, Custom Audiences, Lookalike Audiences, and retargeting audiences.
• Manage advertising budgets and monitor campaign spending.
• Conduct A/B testing across creatives, audiences, placements, campaign objectives, and messaging.
• Monitor key performance metrics including CPM, CPC, CTR, CPL, CPA, reach, frequency, conversions, and ROAS where applicable.
• Identify underperforming campaigns and make necessary optimisation adjustments.
• Analyse advertising performance and provide actionable recommendations.
• Prepare monthly Meta Ads performance reports and explain key results to the team and clients.
• Understand TikTok and XHS content trends, audience behaviour, and platform-specific content styles.
• Research trending topics, keywords, hashtags, sounds, creators, and competitor activities.
• Develop content ideas suited to short-form video and lifestyle-driven platforms.
• Plan TikTok/Reels concepts including hooks, storylines, scripts, and content angles.
• Plan XHS content including topics, titles, captions, keywords, visual direction, and suitable content formats.
• Understand the difference between brand-led content and creator/KOC-style content.
• Keep up to date with changes, trends, and best practices across TikTok and XHS.
• Knowledge of TikTok Ads, creator collaborations, influencer/KOC campaigns, or XHS marketing would be an added advantage.

Client & Project Management

• Handle multiple client accounts and projects simultaneously.
• Communicate with clients regarding content planning, campaigns, approvals, feedback, and performance.
• Understand clients’ businesses, target audiences, competitors, products, and marketing objectives.
• Translate client objectives into practical social media strategies and content plans.
• Present content ideas, monthly plans, campaign concepts, and performance insights to clients where required.
• Follow up on client approvals and ensure projects progress according to schedule.
• Attend client meetings, internal discussions, brainstorming sessions, and content shoots when required.
• Work closely with the creative and production teams to ensure smooth execution.
• Ensure deadlines, deliverables, and client expectations are properly managed.

Requirements

• Diploma or Degree in Marketing, Mass Communication, Advertising, Business, Digital Marketing, or a related field.
• Relevant experience in social media marketing, digital marketing, or an agency environment is preferred.
• Hands-on experience with Meta Ads Manager is required.
• Candidates must understand how to independently set up, manage, monitor, and optimise Meta advertising campaigns — experience limited to boosting posts will not be sufficient.
• Good understanding of Facebook, Instagram, TikTok, and Xiaohongshu (XHS).
• Able to develop content ideas instead of relying solely on instructions from clients.
• Strong understanding of social media trends and short-form video content.
• Able to interpret social media and advertising data and provide recommendations.
• Strong communication, organisation, and time-management skills.
• Able to manage multiple clients, campaigns, and deadlines simultaneously.
• Creative, responsible, proactive, detail-oriented, and willing to take ownership of assigned accounts.
• Comfortable working in a fast-paced marketing agency environment.
• Basic knowledge of Canva, CapCut, or other content creation/editing tools would be an advantage.
• Knowledge of TikTok Ads, Google Ads, influencer marketing, KOC campaigns, or XHS marketing would be an added advantage.