Onsite Paid Media Lead: Growth & Performance Leader

Marketing, Communications & Public Policy; Selangor; On-site; MYR 180,000 - 270,000; Full time

Job summary

Grab is seeking a strategic Paid Media Lead in Malaysia to report to the Regional Head of Paid Media and oversee all paid media initiatives across multiple verticals. You will manage substantial budgets and develop comprehensive media strategies to drive data-driven performance.

Collaborate with senior marketing stakeholders, agencies and country teams to plan and deliver integrated campaigns. This is a fully onsite role in Selangor with focus on Google, META, TikTok and other platforms.

Responsibilities

• Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms (Google, META, TikTok) and other direct digital platforms.
• Manage and allocate paid media budgets to maximize return on investment across all channels and products
• Implement, and optimize execution strategies across Google, META, TikTok and other digital advertising platforms for multiple business verticals
• Lead, mentor, and manage a team of paid media specialists, providing guidance on best practices, performance optimization, and professional development
• Analyze campaign performance metrics and provide actionable insights to stakeholders, identifying opportunities for improvement and growth
• Collaborate with creative, product, and marketing teams to ensure alignment on campaign objectives, messaging, and target audience strategies
• Conduct A/B testing and multivariate testing to continuously optimize ad creative, landing pages, and targeting parameters
• Monitor industry trends, competitive landscape, and emerging advertising technologies to maintain competitive advantage
• Negotiate and manage relationships with media vendors, agencies, and platform representatives to secure favorable terms and support
• Establish key performance indicators (KPIs) and reporting frameworks to track campaign success and inform strategic decisions
• Stay current with platform algorithm changes and policy updates, ensuring compliance and maximizing campaign effectiveness

Job description

Grab is seeking a strategic Paid Media Lead in Malaysia to report to the Regional Head of Paid Media and oversee all paid media initiatives across multiple verticals. You will manage substantial budgets and develop comprehensive media strategies to drive data-driven performance.

Collaborate with senior marketing stakeholders, agencies and country teams to plan and deliver integrated campaigns. This is a fully onsite role in Selangor with focus on Google, META, TikTok and other platforms.