Omnichannel Media Performance & Strategic Partnership

ParagonCorp; Kampung Malaysia Tambahan; On-site; MYR 60,000 - 90,000; Full time

Job summary

ParagonCorp is seeking an Omnichannel Media Performance & Strategic Partnership expert in Kuala Lumpur. You will plan, execute, and optimize campaigns across digital and traditional channels, collaborating with Brand, Marketing, Creative, and E-commerce teams to maximize impact.

You will monitor performance, analyze data, and provide actionable recommendations to improve results while managing budgets and staying ahead of industry trends.

Qualifications

• 3–6 years of experience in media planning, digital marketing, or campaign optimization.
• Experience planning, executing, and analyzing marketing campaigns.
• Comfort with campaign data and turning insights into actions.
• Experience with Google Ads, Meta Ads or similar media tools.

Responsibilities

• Plan and execute media campaigns across digital and offline channels.
• Monitor campaign performance and optimize based on insights and goals.
• Analyze media effectiveness and provide actionable recommendations.
• Collaborate with internal teams, media agencies, and platform partners.
• Manage media budgets and allocate resources efficiently.
• Stay updated on media trends and consumer behavior.

Skills

Media planning

Digital marketing

Campaign optimization

Data analysis

Cross-functional collaboration

Budget management

Tools

Google Ads

Meta Ads

Job description

Are you passionate about media, digital marketing, and turning data into impactful campaigns?

As a Omnichannel Media Performance & Strategic Partnership, you will be responsible for planning, executing, and optimizing media campaigns across multiple channels to drive brand awareness, consumer engagement, and business growth. You'll work closely with Brand, Marketing, Creative, and E-commerce teams to ensure every media investment delivers maximum impact.

What You'll Do

• Plan and execute media campaigns across digital and offline channels.
• Monitor campaign performance and optimize based on insights, data, and business goals.
• Analyze media effectiveness and provide actionable recommendations to improve results.
• Collaborate with internal teams, media agencies, and platform partners to ensure successful campaign delivery.
• Manage media budgets and ensure efficient allocation of resources.
• Stay updated on the latest media trends, consumer behavior, and emerging platforms.

What We're Looking For

• Have 3-6 years of experience in media planning, digital marketing, or campaign optimization.
• Understand how to plan, execute, and analyze marketing campaigns.
• Are comfortable working with campaign data and turning insights into actions.
• Have experience with platforms such as Google Ads, Meta Ads, or similar media tools.
• Enjoy collaborating with different teams and external partners.
• Thrive in a fast-paced environment and take ownership of your work.
• Have experience in FMCG, beauty, or consumer brands (a plus).