Media Planner

IPG Mediabrands; Petaling Jaya; Presencial; MYR 67 000 - 100 000; Tempo integral

Resumo da oferta

IPG Mediabrands in Malaysia is seeking a Media Planner to manage the media planning process across multiple channels and expand knowledge through training and vendor presentations.

You will understand the client’s business, develop marketing plans, and analyze data to deliver against objectives. Training and collaboration with activation teams will enhance skills in Digital, Performance, Social, Outdoor and Activation.

Qualificações

• Bachelor degree in Mass Communication or related field
• Strong communication and presentation skills
• Meticulous and careful
• Self-starter and team player with ability to handle multiple projects
• Ability to work within timelines
• Confident and able to handle demanding situations; training provided

Responsabilidades

• Understand the client’s business objectives and advertising strategy.
• Co-develop marketing plans and projects, including strategy and tactical elements, to drive client’s business goals.
• Undertake research and analyze data using specialist industry resources.
• Identify target audiences and analyze their characteristics, behavior, and media habits.
• Assist the team in preparing budgets and estimating proposed media and communication plans.
• Ensure approved planned media are executed and consistent.
• Optimize the effectiveness of campaigns through constant monitoring of campaign reports and analysis
• Maintain records and prepare periodic reports as may be required on assigned accounts.
• Collaborate with internal teams to ensure excellent client deliverables.
• Keep up to date with the latest updates from media partners.
• Maintain effective communication with media owners, newspapers, magazines, and website owners.
• Familiar with media planning across all channels with activation teams in Digital, Performance, Social, Outdoor and Activation
• Any additional ad-hoc tasks as assigned by the superior

Descrição da oferta de emprego

The Media Planner is responsible for the media planning process across multiple channels, and responsible for expanding individual knowledge base, digital skills, and media expertise through attending training, tool sessions, and vendor presentations. This role requires you to have a solid understanding of the client’s business and apply the media recommendation to deliver against the client’s objectives.

Job Responsibilities

• Understand the client’s business objectives and advertising strategy.
• Co-develop marketing plans and projects, including strategy and tactical elements, to drive client’s business goals.
• Undertake research and analyze data using specialist industry resources.
• Identify target audiences and analyze their characteristics, behavior, and media habits.
• Assist the team in preparing budgets and estimating proposed media and communication plans.
• Ensure approved planned media are executed and consistent.
• Optimize the effectiveness of campaigns through constant monitoring of campaign reports and analysis
• Maintain records and prepare periodic reports as may be required on assigned accounts.
• Collaborate with internal teams to ensure excellent client deliverables.
• Keep up to date with the latest updates from media partners.
• Maintain effective communication with media owners, newspapers, magazines, and website owners.
• Familiar with the concept of media planning and implementation across all channels, working with specialized activation teams in areas of Digital, Performance, social media, Outdoor and Activation
• Any additional ad-hoc tasks as assigned by the superior

Job Requirements

• Minimum Bachelor Degree in Mass Communication or any related field.
• Good communication and presentation skills.
• Careful and meticulous.
• A self-starter and a team player with the ability to handle multiple projects simultaneously.
• Able to work within timelines.
• Confident and able to handle demanding situations professionally. Training will be provided.

You’ll thrive in this role if you're:

• Data-driven – Numbers don’t scare you; they guide your decisions.
• A communicator – Whether it’s presenting ideas or collaborating with teams, you know how to get your point across.
• Detail-oriented – You can spot inconsistencies from a mile away.
• A critical thinker – You ask “why” before saying “yes.”
• Resilient – You’re comfortable working in a fast-paced, ever-changing environment.
• Independent, yet collaborative – You can take initiative, but also know when to loop others in.
• Eager to learn – You actively seek out new tools, industry updates, and smarter ways to do things.