Digital Media Optimizer

ParagonCorp; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

ParagonCorp is seeking a Digital Media Optimizer in Kuala Lumpur to lead data-driven content planning and campaign execution. You will translate consumer insights into engaging digital strategies and work closely with Brand, Marketing, and cross-functional teams to maximize channel performance.

The ideal candidate has a Bachelor’s degree in Marketing and 2+ years in digital marketing or content roles, with strong writing and analytical skills.

Qualifications

• Bachelor’s degree in Marketing or related field.
• At least 2 years in digital marketing or social media.
• Strong writing and content planning skills.

Responsibilities

• Develop weekly and monthly content plans and calendars across digital channels.
• Ensure digital content aligns with brand campaigns, objectives, and communication strategies.
• Plan and execute digital activities across social media, SEO, CRM, and other relevant channels.
• Monitor and analyze digital performance to identify opportunities for improvement.
• Use analytics and social listening tools to evaluate content and campaign effectiveness.
• Translate performance data and consumer insights into actionable recommendations.
• Stay up to date with digital trends, platform developments, and emerging content formats.
• Collaborate with internal teams and creative partners to deliver engaging and effective digital content.

Skills

Social media

Digital marketing

Content fundamentals

Education

Bachelor’s degree in Marketing

Tools

Analytics tools

Job description

We’re looking for a Digital Media Optimizer to help maximize the performance of our digital channels through data-driven content planning, campaign execution, and continuous optimization.

You’ll work closely with Brand, Marketing, and other cross-functional teams to turn consumer insights and digital performance data into impactful content and campaigns.

What You’ll Do

• Develop weekly and monthly content plans and calendars across digital channels.
• Ensure digital content is aligned with brand campaigns, objectives, and communication strategies.
• Plan and execute digital activities across social media, SEO, CRM, and other relevant channels.
• Monitor and analyze digital performance to identify opportunities for improvement.
• Use analytics and social listening tools to evaluate content and campaign effectiveness.
• Translate performance data and consumer insights into actionable recommendations.
• Stay up to date with digital trends, platform developments, and emerging content formats.
• Collaborate with internal teams and creative partners to deliver engaging and effective digital content.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
• Minimum 2 years of relevant experience in digital marketing, social media, content, media, or a related field. Internship and experience from other industries are welcome.
• Good understanding of social media, digital marketing, and content fundamentals.
• Strong communication and writing skills, with an eye for engaging content.
• Creative mindset with an understanding of visual and digital content.
• Comfortable working with digital analytics and performance data.