Senior Media Strategist

Omnicom Media Asia Pacific; Petaling Jaya; Presencial; MYR 120.000 - 180.000; Jornada completa

Descripción de la vacante

The Senior Strategist at Omnicom Media Asia Pacific is responsible for developing integrated media strategies across multi-channel campaigns that deliver real business impact for clients. You will collaborate with creative, digital, data, and performance teams while building trusted relationships with clients and media partners.

You will contribute to strategy development, support client presentations, and ensure campaigns are insight-led across traditional and digital media landscapes, staying

Formación

• Bachelor’s degree or higher in Media, Communications, Advertising, Marketing, or a related field.
• 3 – 5 years of media planning or strategy experience in media agency.
• Strong fundamentals in integrated media planning (TV, digital, OOH, social, content, programmatic, etc.)
• Excellent storytelling and presentation skills, ability to simplify complex strategies into persuasive narratives.
• Familiar with media and consumer tools such as GWI, SimilarWeb, Google Analytics, Google Keyword Planner, CMV, and more.
• Agile, self-driven, and comfortable working in a fast-paced environment with shifting priorities

Responsabilidades

• Champion the development of fully integrated media strategies across the brand for multiple regions, ensuring they are aligned to clients’ business goals and consumer journeys.
• Work closely with the media planning team and cross-functional stakeholders to translate client briefs into actionable, audience-first strategies.
• Champion audience segmentation to inform media targeting and channel planning decisions.
• Participate in client meetings and presentations, articulating campaign recommendations, results, and optimizations with clarity and authority.
• Build strong & positive relationships with client stakeholders, understand their evolving needs and respond proactively on how media can solve business challenges.
• Partner with performance, digital, and analytics teams to ensure campaigns are continuously optimized to meet and exceed KPIs.
• Keep abreast of the evolving media landscape, including emerging platforms, ad technologies, and consumer behavior shifts.
• Inject new thinking and ideas into planning discussions, inspiring clients and teams to push the envelope beyond conventional thinking.
• Contribute to award-worthy work by leading cases with brave thinking, clear narratives, and measurable results.

Conocimientos

Storytelling

Presentation

Audience segmentation

Educación

Bachelor’s degree or higher

Herramientas

GWI

SimilarWeb

Google Analytics

Google Keyword Planner

CMV

Descripción del empleo

The Senior Strategist is responsible for supporting the development of integrated media strategies through multi-channel media campaigns that deliver real business impact for clients. You will work closely with internal teams across creative, digital, data, and performance marketing functions, while building trusted relationships with clients and media partners. You will contribute to strategy development, support client presentations, and help ensure campaigns are insight-led for both traditional and digital media landscapes.

Key Responsibilities

Strategic Media Planning

• Champion the development of fully integrated media strategies across the brand for multiple regions, ensuring they are aligned to clients’ business goals and consumer journeys.
• Work closely with the media planning team and cross-functional stakeholders to translate client briefs into actionable, audience-first strategies.
• Champion audience segmentation to inform media targeting and channel planning decisions.

Client & Stakeholder Management

• Participate in client meetings and presentations, articulating campaign recommendations, results, and optimizations with clarity and authority.
• Build strong & positive relationships with client stakeholders, understand their evolving needs and respond proactively on how media can solve business challenges.
• Partner with performance, digital, and analytics teams to ensure campaigns are continuously optimized to meet and exceed KPIs.
• Keep abreast of the evolving media landscape, including emerging platforms, ad technologies, and consumer behavior shifts.
• Inject new thinking and ideas into planning discussions, inspiring clients and teams to push the envelope beyond conventional thinking.
• Contribute to award-worthy work by leading cases with brave thinking, clear narratives, and measurable results.

Requirements & Qualifications

• Bachelor’s degreeor higher in Media,Communications, Advertising, Marketing, or a related field.
• 3 – 5 years of media planning or strategy experience in media agency.
• Strong fundamentals in integrated media planning (TV, digital,OOH, social, content, programmatic, etc.)
• Excellent storytelling and presentation skills, ability to simplify complex strategies into persuasive narratives.
• Familiar with media and consumer tools such as GWI, SimilarWeb, Google Analytics, Google Keyword Planner, CMV, and more.
• Agile, self-driven, and comfortable working in a fast-paced environment with shifting priorities