Multichannel Digital Marketing Lead - Growth & ROI

Bcb Berhad; Johor Bahru; On-site; MYR 120,000 - 180,000; Full time

Job summary

Bcb Berhad in Malaysia is seeking a results-driven Digital Marketing Manager to lead the company’s digital campaigns across channels, strengthen brand awareness, and drive lead generation and business growth. Based in Batu Pahat and Johor Bahru, this full-time role involves developing strategies, collaborating with cross-functional teams, and staying ahead of digital trends to maximise ROI.

The ideal candidate has 5+ years in digital marketing, hands-on experience with analytics, CMS, and paid

Qualifications

• Minimum 5 years of digital marketing experience across channels.
• Bachelor's degree in Marketing, Business, or related discipline.
• Strong understanding of lead generation and campaign optimization.

Responsibilities

• Plan, implement, and manage multi-channel digital marketing campaigns.
• Analyze performance data and adjust strategies to improve ROI.
• Manage websites, social media, email marketing, webinars, and paid ads.
• Develop innovative marketing strategies to boost brand awareness and growth.
• Monitor market trends and competitor activities to inform decisions.
• Allocate budgets and resources efficiently.

Skills

Digital marketing

Lead generation

Campaign optimization

Analytics

Content management systems

Education

Bachelor's Degree in Marketing or related field

Tools

Analytics platforms

CMS

Social media management tools

Job description

Bcb Berhad in Malaysia is seeking a results-driven Digital Marketing Manager to lead the company’s digital campaigns across channels, strengthen brand awareness, and drive lead generation and business growth. Based in Batu Pahat and Johor Bahru, this full-time role involves developing strategies, collaborating with cross-functional teams, and staying ahead of digital trends to maximise ROI.

The ideal candidate has 5+ years in digital marketing, hands-on experience with analytics, CMS, and paid