(MY) Senior Manager, Influencer Marketing

TSL Media Group; Kuala Lumpur; Presencial; MYR 180.000 - 300.000; Jornada completa

Descripción de la vacante

TSL Media Group in Malaysia is seeking a senior influencer marketing lead to conceptualise and execute campaigns across SEA, from pitches to delivery, driving innovative strategies that deliver real brand and business impact. You will manage campaign budgets, risks, reporting, and relationship building with the creator community, while staying ahead of industry trends and platform evolution.

Close collaboration with account managers, sales, and strategists will be essential to deliver

Formación

• 6+ years of experience in influencer marketing and end-to-end campaign management.
• Ability to develop creative influencer-led strategies with measurable impact.
• Strong commercial and project management skills including budgets and resources.
• Proactive in identifying risks and troubleshooting independently.
• Comfortable working cross-functionally with sales, account management, strategy, and paid media.

Responsabilidades

• Lead the conceptualisation of influencer marketing strategies for varying client briefs and drive innovation to deliver campaigns with real brand and business impact.
• Be involved in pitches and campaign execution from start to finish; collaborate with account managers, sales teams, and strategists to develop best-in-class influencer campaigns across SEA.
• Oversee campaign budgeting and work with project managers to maintain profitability and campaign margins.
• Set standards for influencer curation and content pitching during pitching and execution, ensuring adherence by teams.
• Oversee campaign execution to ensure content is on brief and delivered to high standards.
• Identify potential risks early, troubleshoot, and escalate to management when necessary.
• Oversee reporting for both organic and paid influencer aspects; develop SOPs to balance detailed and necessary client reporting.
• Coordinate resource allocation of project managers to balance pitching, delivery, and long-term campaigns.
• Observe benchmarks across verticals and markets and stay ahead of industry trends.

Conocimientos

Influencer marketing

Campaign strategy

End-to-end campaign management

Budget management

Cross-functional collaboration

Stakeholder management

Trend analysis

Descripción del empleo

About therole:

We are looking for someone who can lead the conceptualisation and execution of influencer marketing campaigns across SEA, from pitching to delivery, while driving innovative strategies that create real brand and business impact.You will also be responsible for managing risks, improving campaign processes and reporting, and developing strong relationships with the creator community while staying ahead of industry and social media trends.

What you will do:

• Lead the conceptualisation of influencer marketing strategies for varying client briefsand be able to drive innovation to deliver influencer marketing campaigns that havereal brand and business impact
  
• Be involved in pitches and campaign execution from beginning to end and work closely with account managers, sales teams, and strategists from TSL where necessary to develop best-in-class award-winning influencer-led campaigns across SEA
  
• Overall in-charge of managing campaign budgets and working with project managers to maintain profitability and campaign margins
  
• Setting the standards of influencer curation and content pitching during pitching and execution process, and ensuring they are adhered by project teams
  
• Oversee campaign execution process to ensure content implementation is on brief and delivered with high standards
  
• Be able to foresee any potential risks ahead of time, troubleshoot regularly, escalating them to wider management where necessary
• Oversee campaign reporting process for both organic and paid influencer aspects, developing process and SOP where necessary to ensure a balance of detailed and necessary reporting for clients.
  
• Oversee resource allocation of project managers; balancing team capabilities between pitching, ad-hoc campaign delivery, and long term always-on campaign management
  
• Observing and developing benchmarks across verticals and markets
  
• Working closely with Paid Media leads to develop effective campaigns
  
• Stay abreast with industry trends and movements, and be able to constantly innovate to adapt to new changes in social trends and platform evolution
  
• Create a strong reputation for the company among creator communities to increase our profile and credibility among influencers

The successful candidate should have:

• At least 6years of experience ininfluencer marketing, campaign strategy and end-to-end campaign management
• Is able to develop creative, innovative and effective influencer-led strategies that deliver measurable brand and business impact
• Has strong commercial and project management skills, including managing campaign budgets, profitability and resources
• Is confident in influencer curation and content strategy, with a strong eye for quality and brand alignment
• Is proactive in identifying potential risks and able to troubleshoot and manage challenges independently
• Is comfortable working cross-functionally with sales, account management, strategy, paid media and project teams
• Has a strong understanding of social media platforms, creator trends and the wider influencer landscape across SEA
• Has strong communication and stakeholder management skills, with the ability to build strong relationships with both clients and creators
• Is commercially minded, data-driven and constantly looking for ways to improve processes and campaign performance