Digital E‑Commerce Lead, Growth & Omnichannel

Haleon; Malaysia; On-site; MYR 180,000 - 300,000; Full time

Job summary

Haleon Malaysia invites you to lead the MSB Digital E-Commerce Lead role as we accelerate our digital transformation across multichannel and eCommerce, partnering with Marketing, Sales, Finance and IT to position Haleon as a regional hub for growth.

Based in Hulu Kelang, Ampang, this role focuses on building capabilities, defining roadmaps, and driving KPI-based growth with external partners and platforms like Google and Meta.

Qualifications

• Proven experience in eCommerce or digital commerce within FMCG/CPG or a fast-paced commercial environment.
• Strong track record of delivering measurable business outcomes across digital channels (GMV, conversion, ROI).
• Experience leading cross-functional digital or commercial projects with high complexity and scale.
• Strong analytical capabilities with experience using data to drive performance and decision-making.
• Hands-on experience with digital ecosystems, including marketplaces, media platforms, and performance marketing.

Responsibilities

• Lead and scale Haleon Malaysia’s eCommerce and multi-channel strategy, driving sustainable growth across key digital platforms and partners.
• Develop and execute the annual digital transformation roadmap, aligning global and regional initiatives to local business priorities.
• Build and lead cross-functional eCommerce taskforces, collaborating with Marketing, Sales, Finance, Supply Chain, and external partners.
• Drive omnichannel (O+O) strategy by leveraging shopper insights, digital trends, and channel data to optimize go-to-market execution.
• Define and track KPIs (GMV, NMV, ROI, performance metrics), translating analytics into actionable strategies for continuous improvement.
• Build digital capabilities across the organisation through training, SOPs, and talent development initiatives.
• Monitor and evaluate campaign performance, using data and insights to continuously optimize execution.
• Lead digital innovation by partnering with platforms such as Google and Meta, agencies, and eRetailers to pilot and scale breakthrough initiatives.
• Oversee digital enablers including CRM, loyalty programs, performance marketing, and data infrastructure to support long-term growth.

Skills

eCommerce

Digital commerce

Cross-functional leadership

Data-driven decision making

Digital ecosystems

Job description

Haleon Malaysia invites you to lead the MSB Digital E-Commerce Lead role as we accelerate our digital transformation across multichannel and eCommerce, partnering with Marketing, Sales, Finance and IT to position Haleon as a regional hub for growth.

Based in Hulu Kelang, Ampang, this role focuses on building capabilities, defining roadmaps, and driving KPI-based growth with external partners and platforms like Google and Meta.