MOFT Channel Growth Lead

Carlsberg Group; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

Carlsberg Malaysia is seeking an Assistant Manager, Channel Development - MOFT to shape and execute channel strategies in Modern Off-Trade, collaborating with Brand, Sales, and customers to drive growth and ensure strong execution.

You will translate insights into plans, track performance, and manage channel campaigns to OTIF, while building relationships across functions and with key partners in a dynamic FMCG environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Commerce, or related discipline.
• Minimum 4-6 years' experience in Channel Marketing, Sales, or Commercial roles within FMCG.
• Experience managing channel activation, customer marketing, or trade programs, preferably Modern Off-Trade.
• Good understanding of Modern Off-Trade customers and route-to-market strategies.
• Strong project management skills to plan, execute, and monitor channel initiatives.

Responsibilities

• Support the development of channel plans and translate channel strategies into actionable execution plans.
• Drive the implementation and tracking of Channel PICoS to improve outlet execution and brand visibility.
• Collaborate with Brand, Sales, and cross-functional stakeholders to align channel, customer, and brand priorities.
• Partner with Sales to execute channel initiatives and bring Carlsberg's portfolio of brands to life in the MOFT channel.
• Monitor, analyze, and review channel performance, providing recommendations to improve channel effectiveness and business results.
• Identify channel opportunities, customer insights, and market trends to support growth initiatives.

Skills

Channel Marketing

Stakeholder Management

Data-driven

Project Management

Cross-functional Collaboration

Education

Bachelor's degree in Marketing/Business/Commerce

Job description

Carlsberg Malaysia is seeking an Assistant Manager, Channel Development - MOFT to shape and execute channel strategies in Modern Off-Trade, collaborating with Brand, Sales, and customers to drive growth and ensure strong execution.

You will translate insights into plans, track performance, and manage channel campaigns to OTIF, while building relationships across functions and with key partners in a dynamic FMCG environment.