Strategic Channel Growth Lead - Malaysia

Ferrero International S.A.; Malaysia; On-site; MYR 120,000 - 190,000; Full time

Job summary

Ferrero Malaysia is seeking a Channel Development Manager responsible for driving sustainable growth through channel and customer strategies. You will partner with customers, distributors, and cross-functional teams to optimize trade investments, develop customer plans, and deliver results through strong collaboration and strategic thinking.

The ideal candidate will lead negotiations, manage budgets, translate insights into activation plans, monitor KPIs, and work with Trade Marketing to execute

Qualifications

• University degree in Business, Marketing, or related field.
• Experience in Sales, Key Account Management, Trade Marketing, or Channel Development in FMCG.
• Experience managing customer relationships and distributor management preferred.
• Strong analytical and negotiation skills with data-driven mindset.
• Fluency in English and Bahasa Malaysia is expected.

Responsibilities

• Develop and implement channel and customer strategies aligned with business objectives.
• Build annual customer business plans and identify opportunities to accelerate growth.
• Recommend commercial strategies, trade terms, and customer development initiatives.
• Lead customer business reviews and support strategic decision-making through data-driven insights.
• Develop and maintain effective relationships with customers and distributors.
• Define customer-specific growth objectives and action plans.
• Lead commercial negotiations and manage customer agreements.
• Partner with customers to deliver mutually beneficial business outcomes.
• Analyze sales performance, market trends, customer data, and shopper insights.
• Identify growth opportunities and develop actionable recommendations.
• Translate data into activation plans that enhance sales performance and customer engagement.
• Monitor business performance and recommend optimization initiatives.
• Collaborate with Trade Marketing teams to develop activation and promotional plans.
• Lead negotiations of annual promotional programmes and execution plans.
• Support implementation of assortment, merchandising, visibility, and category initiatives.
• Ensure commercial plans are executed effectively to maximize business impact.
• Manage trade investment budgets in line with commercial guidelines and objectives.
• Monitor spending effectiveness and return on investment.
• Evaluate promotional performance and identify improvement opportunities.
• Ensure investments contribute to sustainable business growth.
• Communicate customer agreements and action plans clearly across the organization.
• Monitor implementation of agreed initiatives and support execution excellence.
• Track key business indicators like sales, distribution, stock management, and KPIs.
• Resolve operational or customer-related issues with stakeholders.
• Partner with distributor teams to align sales plans, forecasting, and promotions.
• Conduct regular business reviews and planning sessions.
• Support achievement of commercial objectives through collaboration and execution.

Skills

Sales

Key Account Management

Trade Marketing

Category Management

Channel Development

Analytical thinking

Negotiation

MS Office

Nielsen familiarity

Education

Bachelor's degree in Business/Marketing

Tools

Nielsen

Job description

Ferrero Malaysia is seeking a Channel Development Manager responsible for driving sustainable growth through channel and customer strategies. You will partner with customers, distributors, and cross-functional teams to optimize trade investments, develop customer plans, and deliver results through strong collaboration and strategic thinking.

The ideal candidate will lead negotiations, manage budgets, translate insights into activation plans, monitor KPIs, and work with Trade Marketing to execute