Growth Catalyst: Category & Channel Strategy Lead

PA Recruitment (KL) Sdn Bhd; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

PA Recruitment (KL) Sdn Bhd is seeking a Category & Channel Development Manager to drive category growth across General Trade, Modern Trade, Convenience and other channels in Malaysia. You will transform shopper insights into actionable plans and ensure in-store execution aligned with business objectives.

The ideal candidate has 5–8 years of FMCG experience in Category Management or Trade Marketing, strong analytical skills, and the ability to lead cross-functional projects with Sales,

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Commerce or related field.
• 5–8 years of FMCG experience in Category Management, Trade Marketing, or related areas.
• Proven ability to develop growth strategies and execute commercial plans.
• Strong analytical and business planning skills.
• Experience managing cross-functional projects and stakeholders.
• Strong understanding of modern and general trade environments.
• Excellent presentation and communication and influencing skills.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Develop and execute category growth strategies aligned with business objectives.
• Analyze market trends, shopper insights, and competitor activities.
• Lead category performance reviews and recommend profitability initiatives.
• Develop annual category plans and support long-term planning.
• Design channel strategies for General Trade, Modern Trade, Convenience, Wholesale.
• Translate insights into actionable recommendations for Sales and Marketing.
• Monitor KPIs for category and channel performance.
• Collaborate with Sales and Marketing on promotions and activations.
• Identify whitespace opportunities and new routes-to-market.

Skills

Category management

Analytical skills

Cross-functional collaboration

Sales & marketing alignment

Education

Bachelor's degree in Marketing/Business/Economics/Commerce

Tools

Microsoft Excel

PowerPoint

Job description

PA Recruitment (KL) Sdn Bhd is seeking a Category & Channel Development Manager to drive category growth across General Trade, Modern Trade, Convenience and other channels in Malaysia. You will transform shopper insights into actionable plans and ensure in-store execution aligned with business objectives.

The ideal candidate has 5–8 years of FMCG experience in Category Management or Trade Marketing, strong analytical skills, and the ability to lead cross-functional projects with Sales,