Meta Ads specialist

Seed Light; Malaysia; Remote; MYR 60,000 - 100,000; Full time

Job summary

Seed Light offers a remote, flexible role for a Facebook/Instagram Ads specialist. Work from anywhere with hours overlapping Malaysia, with an option to spend time at the Pulau Pinang studio. The role is open full-time, on contract, or as an internship.

You manage Facebook and Instagram campaigns, and test creative angles against each other. As a core part of the team, you plan and buy campaigns, write hooks, brief creatives, and assess results to decide what to test next.

Qualifications

• 2+ years buying Meta ads with real budgets.
• Ability to differentiate creative problems from targeting problems.
• Ability to write hooks and judge ad performance.

Responsibilities

• Plan and buy Facebook and Instagram campaigns for client offers.
• Write hooks and brief creatives, then test them against each other.
• Maintain pixel, events, and conversions API reporting accuracy.
• Refresh creatives early to combat fatigue and maintain performance.
• Report results and outline next tests for each offer.

Skills

Facebook ads

Instagram ads

Campaign planning

Creative testing

Pixel setup

Reporting

Tools

Meta Ads Manager

Meta Events Manager

Google Tag Manager

GA4

Canva

CapCut

Job description

This is a remote role, worked from wherever you are on hours that overlap Malaysia office hours, with the option of time in the Pulau Pinang studio. The role is open full-time, on contract or as an internship. You manage Facebook and Instagram campaigns, and test creative angles against each other.

This role is also advertised as: Facebook Ads specialist, Paid social specialist, Meta media buyer, Facebook media buyer, Paid social manager.

Meta is a creative channel. Targeting settles quickly, so what decides the result is the offer and the ad itself, and the answer keeps expiring. This role is a loop of new angles, tested honestly, with the losers cut.

The job goes past buying media. You decide what the ad should say, brief or shoot the creative, and read the results well enough to know which part failed.

There is no closing date on this role. Applications are read in the order they come in.

What you do

• Plan and buy Facebook and Instagram campaigns for client offers
• Write the hooks and brief the creative, then test them against each other
• Keep the pixel, events and conversions API reporting correctly
• Refresh creative early, before fatigue eats the account
• Report what each offer produced, and what is being tested next

What we look for

• You have bought Meta ads with a real budget and can talk through the results
• You know the difference between a creative problem and a targeting problem
• You can write a hook, and judge one honestly
• You know pixel setup, standard events and the conversions API
• You cut a losing ad quickly rather than waiting for it to recover

Nice to have

• You have shot or edited simple video creative yourself
• You have run lead ads and worked the follow-up with the client
• You have advertised for a store as well as for services

Experience

2+ years buying Meta ads.

Tools

Meta Ads Manager, Meta Events Manager, Google Tag Manager, GA4, Canva or CapCut.

The first three months

• Month 1: You audit the live accounts, fix the tracking, and get a creative test running.
• Month 2: You own a set of accounts, with a creative pipeline behind each one.
• Month 3: You set how Meta is run here and what a client is told about it.