Regional Medical Sales Representative (Urology Endoscopy)
Responsible for driving sales growth, market development, and clinical support for the company’s urology endoscopy portfolio, including ureteroscopes and cystoscopes, within the assigned regional territory.
Key Responsibilities
1. Sales & Business Development
- Promote and sell the company’s urology endoscopy products including ureteroscopes, cystoscopes, and related accessories to hospitals, medical centres, and clinics.
- Achieve monthly, quarterly, and annual sales targets within the assigned territory.
- Identify and develop new business opportunities with urologists, procurement departments, and hospital management.
- Expand market share by introducing new technologies and products to existing and potential customers. Prepare and deliver product presentations, proposals, and quotations.
2. Clinical Support & Product Demonstration
- Provide in-theatre support during urological procedures when required.
- Conduct product demonstrations, trials, and clinical evaluations with urologists and medical staff.
- Train healthcare professionals on proper use, handling, and maintenance of ureteroscopes and cystoscopes.
- Ensure optimal product utilization and user satisfaction.
3. Relationship Management
- Build and maintain strong relationships with urologists, operating theatre staff, biomedical engineers, and hospital procurement teams.
- Serve as the main contact point between the company and key hospital stakeholders.
- Maintain regular follow-ups with existing customers to ensure continued engagement and satisfaction.
- Assist in the preparation and submission of hospital tenders, quotations, and technical documentation.
- Coordinate with internal departments to ensure compliance with tender requirements and timelines.
- Monitor government and private hospital procurement opportunities.
- Monitor competitor activities, pricing, and product developments in the urology device market.
- Gather market feedback and report customer needs to the management and product team.
- Provide recommendations on sales strategies and market positioning.
6. Administrative & Reporting
- Maintain accurate sales forecasts, customer records, and activity reports.
- Update CRM systems with customer interactions and sales pipeline.
- Submit regular reports on sales performance, market updates, and customer feedback.
7. Territory Management
- Plan and manage travel schedules to maximize coverage across the assigned region.
- Organize and participate in medical exhibitions, workshops, and CME events related to urology.
Key Performance Indicators (KPIs)
- Achievement of regional sales targets
- Number of new hospital accounts opened
- Product adoption and utilization rates
- Successful completion of product trials
- Customer satisfaction and retention
Preferred Qualifications
- Bachelor’s Degree in Biomedical Science, Medical Technology, Nursing, or related field
- 2–5 years experience in medical device sales, preferably in endoscopy or urology
- Strong clinical understanding of urology procedures
- Good presentation, negotiation, and interpersonal skills
- Willingness to travel frequently within the assigned region