Senior Media Planner

IPG Mediabrands; Petaling Jaya; Sur place; MYR 60 000 - 90 000; Plein temps

Résumé du poste

IPG Mediabrands seeks a Senior Media Planner to shape media strategies across digital and traditional channels. You will translate data insights into actionable media plans and mentor junior team members while collaborating with internal teams to deliver high-quality client work.

The role requires 3–5 years in media planning, strong communication and presentation skills, and the ability to manage multiple tasks in a fast-paced environment.

Qualifications

• Bachelor degree in Mass Communication, Marketing, or a related field.

Responsabilités

• Develop media plans aligned with client goals across digital and traditional platforms.
• Stay informed on market trends, audience insights and media opportunities.
• Evaluate media data and recommend effective strategies.
• Ensure media plans are executed accurately and consistently.
• Identify target audiences and analyze media behaviours.

Connaissances

Communication

Presentation skills

Detail-oriented

Team player

Time management

Formation

Bachelor's degree in Mass Communication/Marketing or related field

Description du poste

The Senior Media Planner plays a key role in shaping media strategies that align with client objectives across both digital and traditional platforms. This position requires not only a solid understanding of media fundamentals and audience behaviors, but also the ability to interpret data and translate insights into effective media plans. Most importantly, a passion for media. As a senior team member, you'll also support collaboration across internal teams and contribute to the ongoing development of media best practices while mentoring junior talent where needed.

Key Responsibilities

• Develop media plans that align with client business goals and advertising strategies.
• Stay informed on market trends, audience insights, and media opportunities to support strategic planning.
• Evaluate media data and recommend effective media strategies across digital and traditional platforms.
• Ensure planned media are executed accurately and consistently.
• Identify target audiences and analyze their media behaviors and consumption patterns.
• Maintain productive relationships with media owners, publishers, and platform partners.
• Conduct research and analysis using industry tools and resources.
• Collaborate with internal teams to ensure high-quality client deliverables.
• Monitor, track, and optimize media campaign performance.
• Maintain accurate documentation and reporting for assigned accounts.
• Perform other duties as required by the team or supervisor.

Requirements

• Bachelor Degree in Mass Communication, Marketing, or a related field.
• 3 - 5 years of experience in a media planning role, preferably within an agency environment.
• Strong communication and presentation skills.
• Detail-oriented and organized, with the ability to manage multiple tasks efficiently.
• A proactive team player with a positive attitude and strong work ethic.
• Comfortable working under tight timelines and in a fast-paced setting.
• Able to handle high-pressure situations with professionalism.