Media Buyer

BettingJobs; Malaysia; Remote; MYR 78,000 - 134,000; Full time

Job summary

BettingJobs in Malaysia is seeking an experienced Media Buyer to drive high-performing multi-channel campaigns for an online gaming brand. You will manage paid social ads across Facebook, Google, TikTok, and other sources, analyze performance, and optimize ROAS while lowering CPA.

This role demands data-driven decisions and collaboration with creative and project teams in a fast-paced agency setting. You’ll report on KPIs, stay ahead of platform updates, and identify new growth opportunities.

Qualifications

• 2–3 years of hands-on experience managing paid social media ads (Facebook, Google, TikTok).
• Strong understanding of digital marketing principles, funnels, and audience segmentation.
• Experience with tracking tools like Meta Pixel and GA4 is a plus.

Responsibilities

• Create, monitor, analyze, and optimize campaigns across Facebook Ads, Google Ads, TikTok Ads, and other sources.
• Measure performance, optimize campaigns based on data, and improve ROAS, CPA, CTR, and conversions.
• Execute full-funnel campaigns with strategic structure, creative alignment, and performance focus.

Skills

Paid social advertising

Data analysis

A/B testing

Campaign optimization

Stakeholder reporting

Agency environment

Tools

Meta Pixel

GA4

Google Ads

Facebook Ads

TikTok Ads

Job description

BettingJobs is partnering with an online gaming brand in Malaysia to find an experienced and fast-moving Media Buyer to join their team.

This is a great opportunity for someone who thrives in a dynamic environment and loves to execute high-performing multi-channel campaigns.

Responsibilities

• Create, monitor, analyze, and optimize performance marketing campaigns across multiple platforms such as Facebook Ads, Google Ads, TikTok Ads, and other relevant traffic sources.
• Measure the effectiveness of marketing strategies, optimize campaigns based on data insights, and drive continuous improvements in ROAS, CPA, CTR, and conversion rates.
• Execute full-funnel marketing campaigns, ensuring ads are strategically structured, creatively aligned, and performance-driven to meet client objectives.
• Prepare detailed and structured performance reports for management and clients, translating data into clear insights and actionable next steps.
• Monitor campaign budgets closely and optimize return on investment (ROI) by adjusting bids, targeting strategies, and creative direction accordingly.
• Collaborate with cross-functional teams, including creative, copywriting, and project management, to ensure campaigns are aligned with brand positioning and performance goals.
• Identify and experiment with new advertising platforms, tools, and emerging trends to unlock additional growth opportunities.
• Manage and execute marketing projects efficiently, ensuring deliverables are completed on time and aligned with campaign timelines and KPIs.

Requirements

• At least 2-3 years of hands-on experience managing paid social media advertising platforms (Facebook Ads, Google Ads, TikTok Ads, etc.).
• Strong understanding of digital marketing principles, performance funnels, audience segmentation, and paid media strategies.
• Proven ability to analyze data, identify trends, and optimize campaigns to improve ROAS and lower CPA.
• Experience with A/B testing frameworks and performance scaling strategies.
• Familiarity with tracking tools such as Meta Pixel, Google Analytics (GA4), and conversion tracking setup is a strong advantage.
• In-depth knowledge of Malaysia's digital and social media landscape, with awareness of trends and algorithm updates.
• Fluent in both verbal and written communication with strong stakeholders collaboration and reporting skills.
• Strong ownership mindset, critical thinking ability, and adaptability in a fast-paced agency environment.
• Flexibility to put in extra hours when necessary to meet campaign deadlines or urgent optimization needs.
• A genuine passion for driving business growth and creating measurable impact through well-executed advertising strategies.