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Koocester is seeking an experienced paid media professional to own Malaysia campaigns. You will manage budgets, launch campaigns across Meta, Google and TikTok, and ensure leads are handed off promptly to Sales.
Applicants should demonstrate past campaigns with spend, leads and cost per lead, and be proficient with Ads Manager, Google Ads and TikTok Ads. Fluency in English is required; Bahasa Malaysia is a plus.
Koocester is a lifestyle media platform covering homes, business, food, autos and wealth across Singapore, Malaysia and Indonesia. We are growing our lead generation business: we run paid campaigns that turn our audience into qualified leads for our clients. You own that paid spend in Malaysia, from brief to report. This role is for an experienced buyer who has already run real budgets and can show the results.
Plan, launch and run paid campaigns on Meta, TikTok and Google
Set up targeting, budgets, bids, pixels and conversion tracking before any money is spent
Test creatives and audiences every week, and cut what does not work fast
Keep cost per lead on target and spend inside budget
Hand every lead to Sales the same day, and brief Production on the next creative
Report each campaign with spend, leads, cost per lead and what you will change
Three or more years running paid social and search, with budgets you were responsible for
Experienced in lead generation campaigns from targeting through to reporting
Able to show past campaigns with spend, leads and cost per lead
Confident in Ads Manager, TikTok Ads, Google Ads, spreadsheets and conversion tracking
Careful with money and honest with numbers
Fluent in English; Bahasa Malaysia is a plus